Nextview Consulting
79.8 score · 4.0 gap
Fragile
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Category benchmark Industry sector
Technology & Telecom
Technology & Telecom is strongest in Make Choices and weakest in Remove Friction.
Average score
71.9
category average
Companies
39
fully scored
Referenced competitors
287
not fully scored yet
Weakest block
Create Demand
most common
Weakest area
Remove Friction
69.8
Strongest area
Make Choices
75.3
Brand Growth Control Model Score
Total
71.9
Average
Choose the Market
73.9
Build the Brand
72.7
Create Demand
70.4
Convert Demand
70.5
Control areas
Choose the Market
Know the Market
74.1
Read Demand
72.4
Make Choices
75.3
Build the Brand
Be Recognised
71.7
Own Meaning
72.4
Win Choice
74.2
Create Demand
Control Channels
70.6
Build Memory
70.0
Balance Growth
70.6
Convert Demand
Control the Journey
71.7
Remove Friction
69.8
Guide Choice
69.9
Common leak badges
Conversion Friction
Companies affected
17
Demand Creation Leak
Companies affected
17
Channel Fragility
Companies affected
17
Choice Confusion
Companies affected
15
Journey Blind Spot
Companies affected
15
Recognition Leak
Companies affected
13
Proof Gap
Companies affected
10
Strategic Blur
Companies affected
9
Common weakest signals
Open Space
24
Search Clues
17
No-Logo Test
13
Trade-Offs
13
Price Fit
12
Market Shifts
10
Social Recall
10
Channel Risk
9
Trigger Priority
6
Long-Term Plan
6
Top companies
DataSnipper
79.2 score · 2.4 gap
Fragile
CarePay International
79.1 score · 3.6 gap
Fragile
Adjust
79.0 score · 2.0 gap
Fragile
Intermax Group
78.1 score · 2.4 gap
Fragile
Team Rockstars IT
77.8 score · 3.3 gap
Fragile
Mews
77.5 score · 4.0 gap
Fragile
Yielder Group
77.2 score · 1.7 gap
Fragile
Open Dutch Fiber
76.8 score · 3.7 gap
Fragile
YoungOnes
75.9 score · 3.4 gap
Fragile
Most fragile companies
Pyramid Analytics
51.8 score · 41.4 gap
Critical
Intwo
52.8 score · 11.2 gap
Critical
SDB Groep
62.2 score · 11.0 gap
Leaking
Transferz
62.8 score · 14.3 gap
Leaking
Itec Printgroup
67.2 score · 8.7 gap
Leaking
Mysolution Group
68.3 score · 8.7 gap
Leaking
STAEDEAN
70.5 score · 7.4 gap
Fragile
Polarsteps
68.8 score · 2.0 gap
Leaking
Icecat
68.3 score · 6.7 gap
Leaking
Wetron Group
69.7 score · 6.6 gap
Leaking
Companies in this category
Company
Score
Weakest block
Weakest signal
79.0
Convert Demand
Open Space
73.0
Choose the Market, Convert Demand
Open Space
73.9
Convert Demand
Open Space
74.0
Create Demand
Search Clues
73.3
Convert Demand
Trade-Offs
68.4
Create Demand
Market Shifts
79.1
Create Demand
Open Space
68.6
Convert Demand
Trade-Offs
79.2
Create Demand
Price Fit
69.2
Convert Demand
Long-Term Plan
72.5
Choose the Market, Create Demand
Open Space
74.1
Convert Demand
Open Space
68.3
Build the Brand
No-Logo Test
78.1
Create Demand
Open Space
52.8
Create Demand
Social Recall
67.2
Create Demand
No-Logo Test
72.5
Choose the Market
Price Fit
77.5
Convert Demand
Price Fit
68.3
Create Demand
Long-Term Plan
79.8
Create Demand
Open Space
76.8
Convert Demand
Search Clues
68.8
Create Demand
No-Logo Test
51.8
Convert Demand
Value Anchors
75.7
Create Demand
Consistency
74.8
Convert Demand
Open Space
71.1
Create Demand, Convert Demand
Long-Term Plan
62.2
Create Demand
No-Logo Test
70.3
Create Demand
Open Space
70.5
Create Demand
Social Recall
73.3
Convert Demand
Search Clues
77.8
Create Demand
Price Fit
75.0
Choose the Market, Build the Brand, Create Demand, Convert Demand
Open Space
74.3
Convert Demand
Channel Risk
62.8
Build the Brand
No-Logo Test
73.3
Convert Demand
Market Shifts
69.7
Create Demand
Search Clues
77.2
Choose the Market
Open Space
75.9
Build the Brand
Trade-Offs
73.3
Convert Demand
Trigger Priority