KPN
A leading telecom provider offering mobile devices and subscriptions.
profiled
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Company diagnostic Technology & Telecom
Open Dutch Fiber
Open Dutch Fiber shows strength in Build the Brand, but leaks control in Read Demand, Control the Journey, especially around Search Clues, Price Fit, Buying Moments.
Total score
76.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.7
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
76.8
Fragile
Choose the Market
77.3
Build the Brand
78.7
Create Demand
76.3
Convert Demand
75.0
Control areas
Choose the Market
Know the Market
80.0
Read Demand
74.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
78.0
Win Choice
79.0
Create Demand
Control Channels
76.0
Build Memory
77.0
Balance Growth
76.0
Convert Demand
Control the Journey
74.0
Remove Friction
77.0
Guide Choice
74.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
65.0
1.1.4 Price Fit
Know the Market
Choose the Market
70.0
1.2.2 Buying Moments
Read Demand
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
2.2.1 Emotional Link
Own Meaning
Build the Brand
70.0
Leak badges
No leak badges triggered.
Competitor set
Reggefiber
Competes in providing fiber optic infrastructure
referenced
T-Mobile Netherlands
Offers mobile devices and plans alongside telecom services.
referenced
VodafoneZiggo
Competes in providing fiber optic infrastructure
referenced
Caiway
Competes in providing fiber optic infrastructure
referenced
Delta Fiber Nederland
Competes in providing fiber optic infrastructure
referenced
Fiber Nederland
Competes in providing fiber optic infrastructure
referenced
Glasvezelnetwerk Nederland
Competes in providing fiber optic infrastructure
referenced
Open Fiber
Competes in providing fiber optic infrastructure
referenced
CityFibre
Competes in providing fiber optic infrastructure
referenced
Profile summary
Technology & Telecom
Fiber optic network infrastructure
Netherlands
B2B
infrastructure
Internet service providers
Open fiber optic network infrastructure
Providing high-speed internet infrastructure to service providers
Network expansion, Service diversification, Infrastructure modernization
Network reliability, Scalability, Cost-effectiveness
Open-access model, Extensive network coverage, Strong partnerships with municipalities