The instant crush index Category Benchmarks

Compare leaks by market context.

Browse 16 industry sector benchmarks built from fully scored companies.

Categories 16 industry sectors

Companies 252 fully scored in index

Average score 70.5 across categories

Weakest block Create Demand most common market leak

Top leak badge Recognition Leak across categories

Referenced competitors 1648 not fully scored yet

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All 16 categories

Total 71.9 Average

Choose the Market 73.9

Build the Brand 72.7

Create Demand 70.4

Convert Demand 70.5

Technology & Telecom

Industry sector 39 companies 287 referenced competitors

Strongest in Make Choices. Weakest in Remove Friction. Most common weak block: Create Demand.

Common weakest signals

24 Open Space

17 Search Clues

13 No-Logo Test

Common leak badges

Conversion Friction Demand Creation Leak Channel Fragility

Benchmark

71.9 average score · Remove Friction weakest area

Total 68.6 Average

Choose the Market 71.7

Build the Brand 69.9

Create Demand 66.5

Convert Demand 66.1

Manufacturing

Industry sector 29 companies 220 referenced competitors

Strongest in Know the Market. Weakest in Build Memory. Most common weak block: Create Demand.

Common weakest signals

19 Search Clues

13 Social Recall

10 Market Shifts

Common leak badges

Demand Creation Leak Channel Fragility Conversion Friction

Benchmark

68.6 average score · Build Memory weakest area

Total 71.7 Average

Choose the Market 74.3

Build the Brand 72.5

Create Demand 69.2

Convert Demand 70.7

Energy & Utilities

Industry sector 25 companies 177 referenced competitors

Strongest in Know the Market. Weakest in Build Memory. Most common weak block: Create Demand.

Common weakest signals

12 Social Recall

12 Search Clues

11 No-Logo Test

Common leak badges

Channel Fragility Recognition Leak Demand Creation Leak

Benchmark

71.7 average score · Build Memory weakest area

Total 72.2 Average

Choose the Market 73.5

Build the Brand 72.8

Create Demand 71.8

Convert Demand 70.6

Retail & Trade

Industry sector 22 companies 169 referenced competitors

Strongest in Know the Market. Weakest in Guide Choice. Most common weak block: Create Demand.

Common weakest signals

16 Open Space

15 Market Shifts

10 Search Clues

Common leak badges

Proof Gap Channel Fragility Conversion Friction

Benchmark

72.2 average score · Guide Choice weakest area

Total 71.0 Average

Choose the Market 72.8

Build the Brand 72.7

Create Demand 68.5

Convert Demand 70.2

Professional & Business Services

Industry sector 21 companies 86 referenced competitors

Strongest in Make Choices. Weakest in Control Channels. Most common weak block: Create Demand.

Common weakest signals

13 Open Space

11 Market Shifts

8 Search Clues

Common leak badges

Demand Creation Leak Channel Fragility Conversion Friction

Benchmark

71.0 average score · Control Channels weakest area

Total 70.1 Average

Choose the Market 73.4

Build the Brand 71.8

Create Demand 67.8

Convert Demand 67.5

Healthcare & Social Care

Industry sector 19 companies 92 referenced competitors

Strongest in Know the Market. Weakest in Guide Choice. Most common weak block: Create Demand.

Common weakest signals

11 Search Clues

8 Social Recall

7 No-Logo Test

Common leak badges

Channel Fragility Demand Creation Leak Choice Confusion

Benchmark

70.1 average score · Guide Choice weakest area

Total 70.0 Average

Choose the Market 71.8

Build the Brand 71.3

Create Demand 67.9

Convert Demand 68.8

Transport & Logistics

Industry sector 18 companies 105 referenced competitors

Strongest in Make Choices. Weakest in Build Memory. Most common weak block: Convert Demand.

Common weakest signals

9 Open Space

8 Search Clues

6 Market Shifts

Common leak badges

Channel Fragility Conversion Friction Demand Creation Leak

Benchmark

70.0 average score · Build Memory weakest area

Total 68.5 Average

Choose the Market 70.5

Build the Brand 70.0

Create Demand 65.5

Convert Demand 68.1

Construction & Real Estate

Industry sector 16 companies 85 referenced competitors

Strongest in Win Choice. Weakest in Build Memory. Most common weak block: Create Demand.

Common weakest signals

10 Open Space

9 Search Clues

9 No-Logo Test

Common leak badges

Demand Creation Leak Channel Fragility Conversion Friction

Benchmark

68.5 average score · Build Memory weakest area

Total 71.3 Average

Choose the Market 73.3

Build the Brand 70.6

Create Demand 72.3

Convert Demand 68.9

Finance & Insurance

Industry sector 15 companies 72 referenced competitors

Strongest in Know the Market. Weakest in Remove Friction. Most common weak block: Convert Demand.

Common weakest signals

8 No-Logo Test

7 Open Space

6 Search Clues

Common leak badges

Recognition Leak Demand Creation Leak Conversion Friction

Benchmark

71.3 average score · Remove Friction weakest area

Total 71.5 Average

Choose the Market 73.6

Build the Brand 72.9

Create Demand 68.5

Convert Demand 71.0

Agriculture & Food

Industry sector 12 companies 101 referenced competitors

Strongest in Win Choice. Weakest in Build Memory. Most common weak block: Create Demand.

Common weakest signals

7 Open Space

7 Social Recall

6 Market Shifts

Common leak badges

Demand Creation Leak Channel Fragility Recognition Leak

Benchmark

71.5 average score · Build Memory weakest area

Total 65.0 Average

Choose the Market 66.3

Build the Brand 64.8

Create Demand 64.2

Convert Demand 64.8

Hospitality

Industry sector 8 companies 31 referenced competitors

Strongest in Know the Market. Weakest in Guide Choice. Most common weak block: Create Demand.

Common weakest signals

5 No-Logo Test

4 Search Clues

4 Open Space

Common leak badges

Strategic Blur Demand Creation Leak Choice Confusion

Benchmark

65.0 average score · Guide Choice weakest area

Total 68.5 Average

Choose the Market 70.8

Build the Brand 71.3

Create Demand 68.0

Convert Demand 63.7

Media & Content

Industry sector 8 companies 76 referenced competitors

Strongest in Make Choices. Weakest in Remove Friction. Most common weak block: Convert Demand.

Common weakest signals

3 Test Loop

3 Same Story

3 Channel Risk

Common leak badges

Channel Fragility Conversion Friction Choice Confusion

Benchmark

68.5 average score · Remove Friction weakest area

Total 73.3 Average

Choose the Market 75.9

Build the Brand 74.8

Create Demand 70.7

Convert Demand 71.7

Natural Resources

Industry sector 7 companies 61 referenced competitors

Strongest in Make Choices. Weakest in Build Memory. Most common weak block: Create Demand.

Common weakest signals

4 Social Recall

4 Search Clues

3 Open Space

Common leak badges

Demand Creation Leak Channel Fragility Conversion Friction

Benchmark

73.3 average score · Build Memory weakest area

Total 71.7 Average

Choose the Market 74.1

Build the Brand 75.8

Create Demand 69.0

Convert Demand 67.8

Arts, Sports & Entertainment

Industry sector 6 companies 41 referenced competitors

Strongest in Win Choice. Weakest in Guide Choice. Most common weak block: Create Demand.

Common weakest signals

4 Search Clues

3 Social Recall

3 Competitors

Common leak badges

Demand Creation Leak Channel Fragility Conversion Friction

Benchmark

71.7 average score · Guide Choice weakest area

Total 68.6 Average

Choose the Market 69.7

Build the Brand 69.7

Create Demand 67.0

Convert Demand 67.8

Other Services

Industry sector 6 companies 35 referenced competitors

Strongest in Win Choice. Weakest in Build Memory. Most common weak block: Create Demand.

Common weakest signals

3 Search Clues

3 Price Fit

3 Open Space

Common leak badges

Channel Fragility Strategic Blur Recognition Leak

Benchmark

68.6 average score · Build Memory weakest area

Total 74.3 Average

Choose the Market 74.7

Build the Brand 72.0

Create Demand 74.0

Convert Demand 76.7

Government & Education

Industry sector 1 companies 10 referenced competitors

Strongest in Make Choices. Weakest in Be Recognised. Most common weak block: Build the Brand.

Common weakest signals

1 Visual Codes

1 Brand Words

1 Open Space

Common leak badges

Recognition Leak

Benchmark

74.3 average score · Be Recognised weakest area