ICTRecht
79.2 score · 5.0 gap
Fragile
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Category benchmark Industry sector
Professional & Business Services
Professional & Business Services is strongest in Make Choices and weakest in Control Channels.
Average score
71.0
category average
Companies
21
fully scored
Referenced competitors
86
not fully scored yet
Weakest block
Create Demand
most common
Weakest area
Control Channels
68.3
Strongest area
Make Choices
75.0
Brand Growth Control Model Score
Total
71.0
Average
Choose the Market
72.8
Build the Brand
72.7
Create Demand
68.5
Convert Demand
70.2
Control areas
Choose the Market
Know the Market
72.5
Read Demand
70.8
Make Choices
75.0
Build the Brand
Be Recognised
71.4
Own Meaning
72.5
Win Choice
74.2
Create Demand
Control Channels
68.3
Build Memory
68.3
Balance Growth
68.8
Convert Demand
Control the Journey
71.4
Remove Friction
68.8
Guide Choice
70.5
Common leak badges
Demand Creation Leak
Companies affected
13
Channel Fragility
Companies affected
11
Conversion Friction
Companies affected
10
Choice Confusion
Companies affected
9
Journey Blind Spot
Companies affected
8
Recognition Leak
Companies affected
7
Proof Gap
Companies affected
6
Strategic Blur
Companies affected
5
Common weakest signals
Open Space
13
Market Shifts
11
Search Clues
8
Channel Risk
6
No-Logo Test
6
Price Fit
5
Social Recall
5
Always On
4
Trigger Priority
4
Channel Mix
3
Top companies
Sansidor
78.1 score · 2.7 gap
Fragile
YER
77.3 score · 7.0 gap
Fragile
Workrate
76.2 score · 8.3 gap
Fragile
Valcon
75.7 score · 2.0 gap
Fragile
IMPROVEN
75.1 score · 4.0 gap
Fragile
Novon
75.0 score · 7.7 gap
Fragile
TMC
75.0 score · 8.6 gap
Fragile
EW Facility Services
74.8 score · 7.3 gap
Fragile
Consolid
73.8 score · 3.0 gap
Fragile
Most fragile companies
Public Search & Kasparov Finance & BI
65.4 score · 11.7 gap
Leaking
Hommerson
59.2 score · 11.4 gap
Critical
Breedweer Facilitaire Diensten
61.9 score · 8.4 gap
Leaking
Effektief Groep
69.2 score · 7.7 gap
Leaking
Kiwa
69.4 score · 7.0 gap
Leaking
Perspectief Groep
69.1 score · 6.7 gap
Leaking
Paebbl
68.4 score · 17.0 gap
Leaking
Amberscript
71.9 score · 14.7 gap
Fragile
TMC
75.0 score · 8.6 gap
Fragile
Actos Groep
55.9 score · 3.3 gap
Critical
Companies in this category
Company
Score
Weakest block
Weakest signal
55.9
Create Demand, Convert Demand
Market Size
71.9
Create Demand
Reach
71.1
Convert Demand
Search Clues
61.9
Convert Demand
No-Logo Test
73.8
Choose the Market
Open Space
69.2
Build the Brand
No-Logo Test
74.8
Create Demand
Search Clues
59.2
Create Demand
No-Logo Test
79.2
Create Demand
Social Recall
75.1
Create Demand
Open Space
69.4
Build the Brand
No-Logo Test
70.1
Build the Brand, Create Demand, Convert Demand
Open Space
75.0
Create Demand
Open Space
68.4
Convert Demand
Channel Risk
69.1
Convert Demand
Fair Nudges
65.4
Create Demand
Market Shifts
78.1
Create Demand
Open Space
75.0
Choose the Market
Price Fit
75.7
Choose the Market
Open Space
76.2
Create Demand
Social Recall
77.3
Create Demand
Open Space