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Company diagnostic Professional & Business Services

Public Search & Kasparov Finance & BI

Public Search & Kasparov Finance & BI shows strength in Build the Brand, but leaks control in Read Demand, Control Channels, especially around Market Shifts, Channel Risk, Long-Term Plan.

Total score 65.4 Brand Control Score
Score band Leaking overall control level
Control gap 11.7 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Build the Brand highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.0
Read Demand 50.0
Make Choices 75.0

Build the Brand

Be Recognised 80.0
Own Meaning 55.0
Win Choice 75.0

Create Demand

Control Channels 50.0
Build Memory 75.0
Balance Growth 50.0

Convert Demand

Control the Journey 75.0
Remove Friction 50.0
Guide Choice 75.0

Weakest signals

Signal
Area
Block
Score
1.2.5 Market Shifts
Read Demand
Choose the Market
40.0
3.1.5 Channel Risk
Control Channels
Create Demand
40.0
3.3.5 Long-Term Plan
Balance Growth
Create Demand
40.0
4.2.5 Test Loop
Remove Friction
Convert Demand
40.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
45.0

Leak badges

Channel Fragility
Channel Role 60.0 Audience Fit 55.0 Channel Mix 50.0 Budget Fit 45.0 Channel Risk 40.0
Conversion Friction
Drop-Offs 60.0 Clear CTA 55.0 Page Flow 50.0 Buying Ease 45.0 Test Loop 40.0

Competitor set

Yacht Offers recruitment and staffing services for various sectors, including finance
referenced
Brunel Provides specialized recruitment services in finance and other sectors
referenced
Randstad General staffing agency
profiled
Michael Page Specializes in recruitment for finance and accounting roles
referenced
Hays Offers recruitment services across multiple sectors, including finance
referenced
Walters People Focuses on recruitment for finance and accounting positions
referenced
Robert Walters Provides recruitment services for finance professionals
referenced
Page Personnel Specializes in recruitment for junior to mid-level finance roles
referenced
Unique General staffing agency
profiled
Olympia General staffing agency
profiled

Profile summary

Industry

Professional & Business Services

Sub-category

Recruitment Services

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Public sector organizations (e.g., healthcare, government, education)

Core offering

Recruitment and staffing services for financial professionals

Main use case

Supplying financial experts to public sector organizations

Buying triggers

Upcoming vacancies, Organizational restructuring, Need for specialized financial expertise

Evaluation criteria

Candidate qualifications and experience, Understanding of public sector dynamics, Cost-effectiveness of the service

Differentiators

Specialized focus on the public sector, Established network of financial professionals, Comprehensive service offering including BI and ESG consultancy