SGS
Global leader in inspection, verification, testing, and certification services
referenced
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Company diagnostic Professional & Business Services
Kiwa
Kiwa shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Brand Words, Open Space.
Total score
69.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
7.0
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
69.4
Leaking
Choose the Market
73.0
Build the Brand
66.0
Create Demand
69.7
Convert Demand
69.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
74.0
Build the Brand
Be Recognised
58.0
Own Meaning
68.0
Win Choice
72.0
Create Demand
Control Channels
68.0
Build Memory
70.0
Balance Growth
71.0
Convert Demand
Control the Journey
72.0
Remove Friction
67.0
Guide Choice
68.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
60.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
60.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
55.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
60.0
Proof Gap
Proof
65.0
Trust Proof
60.0
Seen Difference
60.0
Demand Creation Leak
Social Recall
60.0
Always On
65.0
Channel Fragility
Channel Mix
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Test Loop
65.0
Choice Confusion
Trust Proof
60.0
Value Anchors
65.0
Competitor set
Bureau Veritas
Provides testing, inspection, and certification services across various industries
referenced
TÜV SÜD
Offers technical services, including testing, inspection, and certification
referenced
Intertek
Provides quality and safety solutions, including testing and certification
referenced
DNV GL
Specializes in quality assurance and risk management services
referenced
UL
Offers safety certification and testing services
referenced
Lloyd's Register
Provides engineering and technology services, including certification
referenced
Dekra
Offers testing, inspection, and certification services
referenced
Applus+
Provides testing, inspection, and certification services
referenced
Kiwa's subsidiary Vinçotte
Offers inspection and certification services
referenced
Profile summary
Professional & Business Services
Testing, Inspection, and Certification (TIC)
Netherlands
B2B
service
Quality assurance and compliance departments
Testing, inspection, certification, training, consultancy, and data services
Ensuring quality, safety, and compliance of products, services, and systems
New product development, Regulatory changes, Market expansion
Accreditation and recognition of certification bodies, Range of services offered, Global presence and local expertise
Extensive industry expertise, Comprehensive service portfolio, Global reach with local presence