Asito
Traditional facility service provider
profiled
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Company diagnostic Professional & Business Services
EW Facility Services
EW Facility Services shows strength in Build the Brand, but leaks control in Build Memory, especially around Search Clues, Frequency, Social Recall.
Total score
74.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
7.3
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
74.8
Fragile
Choose the Market
74.3
Build the Brand
78.0
Create Demand
70.7
Convert Demand
76.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
76.0
Own Meaning
79.0
Win Choice
79.0
Create Demand
Control Channels
74.0
Build Memory
65.0
Balance Growth
73.0
Convert Demand
Control the Journey
78.0
Remove Friction
74.0
Guide Choice
77.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
3.2.2 Frequency
Build Memory
Create Demand
60.0
3.2.4 Social Recall
Build Memory
Create Demand
60.0
1.1.5 Open Space
Know the Market
Choose the Market
65.0
1.2.5 Market Shifts
Read Demand
Choose the Market
65.0
Leak badges
Demand Creation Leak
Reach
65.0
Frequency
60.0
Social Recall
60.0
Always On
65.0
Competitor set
CSU Cleaning Services
Traditional facility service provider
referenced
Gom
Traditional facility service provider
profiled
Hago
Facility service provider
profiled
ISS Facility Services
International facility service provider
profiled
Facilicom
Facility service provider
profiled
Vebego
Facility service provider
profiled
Rentokil Initial
Offers cleaning and hygiene services with a focus on health and safety
profiled
SaniQ
Provides cleaning and facility services with a focus on quality and customer satisfaction
referenced
Profile summary
Professional & Business Services
Cleaning Services
Netherlands
B2B
service
Facility managers, operations managers
Professional cleaning and facility services
Maintaining clean and welcoming environments for businesses and institutions
Need for professional cleaning services, Desire to improve workplace environment, Requirement for comprehensive facility management
Service quality and reliability, Cost-effectiveness, Flexibility and scalability of services
Strong focus on hospitality and customer experience, Extensive experience across multiple sectors, Ability to provide comprehensive facility management solutions