ISS Facility Services
Global provider of facility services, including cleaning and maintenance.
profiled
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Company diagnostic Professional & Business Services
Effektief Groep
Effektief Groep shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Brand Words, Long-Term Plan.
Total score
69.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
7.7
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
69.2
Leaking
Choose the Market
73.0
Build the Brand
65.3
Create Demand
68.3
Convert Demand
70.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
74.0
Build the Brand
Be Recognised
58.0
Own Meaning
68.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
65.0
Convert Demand
Control the Journey
70.0
Remove Friction
70.0
Guide Choice
70.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
3.3.5 Long-Term Plan
Balance Growth
Create Demand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
60.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
55.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
60.0
Proof Gap
Proof
65.0
Seen Difference
60.0
Demand Creation Leak
Social Recall
65.0
Always On
60.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Value Anchors
65.0
Fair Nudges
60.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Facilicom
Facility service provider
referenced
CSU Cleaning Services
Traditional facility service provider
profiled
Gom
Traditional facility service provider
profiled
Hago
Facility service provider
referenced
Asito
Traditional facility service provider
profiled
Vebego
Facility service provider
profiled
Smit & Zoon
Specializes in industrial cleaning and maintenance services.
referenced
Van Gansewinkel
Provides waste management and facility services.
referenced
Rentokil Initial
Offers cleaning and hygiene services with a focus on health and safety
profiled
Profile summary
Professional & Business Services
Cleaning Services
Netherlands
B2B
service
Facility managers, property managers, and business owners.
Comprehensive facility services, including general cleaning maintenance, specialized cleaning, window washing, floor maintenance, and hospitality services.
Ensuring clean and well-maintained facilities for various sectors.
Need for professional cleaning services, Desire to outsource facility management, Requirement for specialized cleaning solutions
Service quality and reliability, Cost-effectiveness, Range of services offered
Extensive experience in the Dutch market, Comprehensive range of facility services, Strong focus on customer satisfaction