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Company diagnostic Professional & Business Services

Effektief Groep

Effektief Groep shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Brand Words, Long-Term Plan.

Total score 69.2 Brand Control Score
Score band Leaking overall control level
Control gap 7.7 strongest minus weakest block
Weakest block Build the Brand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 74.0

Build the Brand

Be Recognised 58.0
Own Meaning 68.0
Win Choice 70.0

Create Demand

Control Channels 70.0
Build Memory 70.0
Balance Growth 65.0

Convert Demand

Control the Journey 70.0
Remove Friction 70.0
Guide Choice 70.0

Weakest signals

Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
3.3.5 Long-Term Plan
Balance Growth
Create Demand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
2.1.1 Visual Codes
Be Recognised
Build the Brand
60.0

Leak badges

Recognition Leak
Visual Codes 60.0 Brand Words 55.0 No-Logo Test 50.0 Consistency 65.0 Touchpoint Use 60.0
Proof Gap
Proof 65.0 Seen Difference 60.0
Demand Creation Leak
Social Recall 65.0 Always On 60.0
Channel Fragility
Budget Fit 65.0 Channel Risk 60.0
Conversion Friction
Buying Ease 65.0 Test Loop 60.0
Choice Confusion
Value Anchors 65.0 Fair Nudges 60.0
Journey Blind Spot
Hidden Journey 65.0 After Purchase 60.0

Competitor set

ISS Facility Services Global provider of facility services, including cleaning and maintenance.
profiled
Facilicom Facility service provider
referenced
CSU Cleaning Services Traditional facility service provider
profiled
Gom Traditional facility service provider
profiled
Hago Facility service provider
referenced
Asito Traditional facility service provider
profiled
Vebego Facility service provider
profiled
Smit & Zoon Specializes in industrial cleaning and maintenance services.
referenced
Van Gansewinkel Provides waste management and facility services.
referenced
Rentokil Initial Offers cleaning and hygiene services with a focus on health and safety
profiled

Profile summary

Industry

Professional & Business Services

Sub-category

Cleaning Services

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Facility managers, property managers, and business owners.

Core offering

Comprehensive facility services, including general cleaning maintenance, specialized cleaning, window washing, floor maintenance, and hospitality services.

Main use case

Ensuring clean and well-maintained facilities for various sectors.

Buying triggers

Need for professional cleaning services, Desire to outsource facility management, Requirement for specialized cleaning solutions

Evaluation criteria

Service quality and reliability, Cost-effectiveness, Range of services offered

Differentiators

Extensive experience in the Dutch market, Comprehensive range of facility services, Strong focus on customer satisfaction