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Company diagnostic Professional & Business Services

Workrate

Workrate shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, Content Fit, Always On.

Total score 76.2 Brand Control Score
Score band Fragile overall control level
Control gap 8.3 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 78.0
Make Choices 79.0

Build the Brand

Be Recognised 77.0
Own Meaning 76.0
Win Choice 79.0

Create Demand

Control Channels 72.0
Build Memory 67.0
Balance Growth 73.0

Convert Demand

Control the Journey 78.0
Remove Friction 77.0
Guide Choice 78.0

Weakest signals

Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
60.0
3.2.3 Content Fit
Build Memory
Create Demand
65.0
3.2.5 Always On
Build Memory
Create Demand
65.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.5 Market Shifts
Read Demand
Choose the Market
70.0

Leak badges

Demand Creation Leak
Content Fit 65.0 Social Recall 60.0 Always On 65.0

Competitor set

G4S Provides security services across various sectors, including critical infrastructure
referenced
Securitas Offers security solutions with a focus on high-risk environments
profiled
Prosegur Specializes in security services for critical infrastructure
referenced
Allied Universal Provides security solutions for mission-critical environments
referenced
Securitas Direct Offers security services tailored to the Dutch market
referenced
Trigion Provides security services with a focus on compliance and risk management
referenced
Vebego Facility service provider
profiled
Randstad Bewaking Provides security services for various sectors
referenced
Centurion Specializes in security solutions for critical infrastructure
referenced
VNG Realisatie Offers security services with a focus on public sector compliance
referenced

Profile summary

Industry

Professional & Business Services

Sub-category

Mission Critical Security

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Security and operations managers in critical infrastructure sectors

Core offering

Comprehensive security services for mission-critical environments

Main use case

Securing data centers, ports, logistics hubs, and other critical infrastructure

Buying triggers

Expansion into new markets requiring robust security, Upgrading security measures to meet regulatory changes, Addressing previous security incidents or vulnerabilities

Evaluation criteria

Proven expertise in mission-critical security, Ability to provide scalable and adaptable solutions, Transparency and quality of reporting

Differentiators

Specialized focus on mission-critical environments, Integration of human expertise with innovative technology, Strong emphasis on compliance and regulatory adherence