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Category benchmark Industry sector

Manufacturing

Manufacturing is strongest in Know the Market and weakest in Build Memory.

Average score 68.6 category average
Companies 29 fully scored
Referenced competitors 220 not fully scored yet
Weakest block Create Demand most common
Weakest area Build Memory 64.0
Strongest area Know the Market 74.1

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 74.1
Read Demand 68.0
Make Choices 73.1

Build the Brand

Be Recognised 66.8
Own Meaning 70.7
Win Choice 72.2

Create Demand

Control Channels 66.4
Build Memory 64.0
Balance Growth 69.1

Convert Demand

Control the Journey 67.8
Remove Friction 65.6
Guide Choice 64.9

Common leak badges

Demand Creation Leak Companies affected 23
Channel Fragility Companies affected 22
Conversion Friction Companies affected 20
Recognition Leak Companies affected 19
Choice Confusion Companies affected 18
Journey Blind Spot Companies affected 17
Proof Gap Companies affected 13
Strategic Blur Companies affected 13

Common weakest signals

Search Clues 19 Social Recall 13 Market Shifts 10 Open Space 9 No-Logo Test 9 Frequency 7 Reach 7 Visual Codes 6 Always On 6 Channel Risk 5

Top companies

Rituals 73.8 score · 16.7 gap
Fragile
BARENTZ 72.9 score · 1.0 gap
Fragile

Most fragile companies

Gisou 67.1 score · 25.0 gap
Leaking
Innatera 64.6 score · 10.7 gap
Leaking
Bomech 63.1 score · 12.0 gap
Leaking
Mistral 59.4 score · 11.4 gap
Critical

Companies in this category

Company
Score
Weakest block
Weakest signal
ALOXE
63.2
Create Demand, Convert Demand
Search Clues
Andra Tech Group
73.4
Create Demand
Search Clues
Axelera AI
69.6
Create Demand
Social Recall
BARENTZ
72.9
Create Demand
Search Clues
Bomech
63.1
Create Demand, Convert Demand
No-Logo Test
Convoi Group
64.8
Create Demand
Visual Codes
De Beer B.V.
70.5
Create Demand
Social Recall
DG Steel Group
44.9
Convert Demand
Fair Nudges
Erdotex Group
77.8
Create Demand
Open Space
Gisou
67.1
Convert Demand
Fair Nudges
Heesen Yachts
74.6
Create Demand
Search Clues
HVEG Fashion Group
63.7
Create Demand
Search Clues
IGS GeboJagema
77.1
Create Demand
Channel Mix
Innatera
64.6
Create Demand
Social Recall
LC Packaging
66.7
Create Demand
Social Recall
LOA Full Surface Group
71.2
Create Demand
Search Clues
MAGNA TYRES GROUP
73.1
Convert Demand
Market Shifts
Mistral
59.4
Convert Demand
No-Logo Test
Natural Cosmetics Holland
63.5
Create Demand
No-Logo Test
NEM Energy Group
66.2
Convert Demand
Market Shifts
New Packaging Group
71.2
Create Demand, Convert Demand
Market Shifts
Pink Gellac
77.2
Choose the Market
Price Fit
QuantWare
67.3
Convert Demand
No-Logo Test
Rituals
73.8
Convert Demand
Buying Ease
TENWAYS
67.2
Convert Demand
Trade-Offs
Van Halteren Groep
63.3
Create Demand
Search Clues
Van Mossel
74.4
Build the Brand
Open Space
VP Textile
70.2
Convert Demand
Fair Nudges
Wajer Yachts
76.0
Create Demand
Search Clues