Starboard
Competes in the windsurfing and stand-up paddleboard market
referenced
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Company diagnostic Manufacturing
Mistral
Mistral shows strength in Choose the Market, but leaks control in Be Recognised, Build Memory, especially around No-Logo Test, Touchpoint Use, Brand Voice.
Total score
59.4
Brand Control Score
Score band
Critical
overall control level
Control gap
11.4
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
59.4
Critical
Choose the Market
67.7
Build the Brand
57.0
Create Demand
56.7
Convert Demand
56.3
Control areas
Choose the Market
Know the Market
70.0
Read Demand
66.0
Make Choices
67.0
Build the Brand
Be Recognised
54.0
Own Meaning
56.0
Win Choice
61.0
Create Demand
Control Channels
58.0
Build Memory
54.0
Balance Growth
58.0
Convert Demand
Control the Journey
55.0
Remove Friction
58.0
Guide Choice
56.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
50.0
2.2.3 Brand Voice
Own Meaning
Build the Brand
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0
3.2.4 Social Recall
Build Memory
Create Demand
50.0
Leak badges
Recognition Leak
Visual Codes
55.0
Brand Words
60.0
No-Logo Test
50.0
Consistency
55.0
Touchpoint Use
50.0
Proof Gap
Proof
60.0
Trust Proof
50.0
Value Reason
60.0
Seen Difference
55.0
Demand Creation Leak
Reach
50.0
Frequency
55.0
Content Fit
60.0
Social Recall
50.0
Always On
55.0
Channel Fragility
Channel Role
60.0
Audience Fit
55.0
Channel Mix
60.0
Budget Fit
55.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
55.0
Page Flow
60.0
Buying Ease
55.0
Test Loop
60.0
Choice Confusion
Bias Check
55.0
Easy Choice
60.0
Trust Proof
50.0
Value Anchors
55.0
Fair Nudges
60.0
Strategic Blur
Trade-Offs
60.0
Growth Logic
65.0
Resource Focus
60.0
Journey Blind Spot
Journey Stages
55.0
Key Moments
60.0
Ownership
55.0
Hidden Journey
50.0
After Purchase
55.0
Competitor set
Fanatic
Offers a range of windsurfing and SUP boards
referenced
Naish
Provides windsurfing, kitesurfing, and SUP equipment
referenced
RRD
Specializes in windsurfing and SUP boards
referenced
JP Australia
Known for windsurfing and SUP boards
referenced
Duotone
Offers kitesurfing and windsurfing equipment
referenced
Severne
Manufactures windsurfing sails and boards
referenced
Tabou
Specializes in windsurfing boards
referenced
Goya
Provides windsurfing equipment
referenced
Mistral International
Competes in the windsurfing and SUP market
referenced
Profile summary
Manufacturing
Watersports Equipment
Netherlands
B2C
Hybrid
Watersports enthusiasts and athletes
Wing foil boards and windsurfing equipment
Recreational and competitive watersports activities
Participation in watersports events, Desire for equipment upgrades, Recommendations from peers and professionals
Product quality and durability, Performance enhancements, Brand reputation and customer reviews
Long-standing brand heritage since 1976, Diverse product portfolio covering multiple watersports, Strong focus on innovation and quality