Oceanco
Offers luxury yacht building services
referenced
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Company diagnostic Manufacturing
Wajer Yachts
Wajer Yachts shows strength in Build the Brand, but leaks control in Build Memory, especially around Search Clues, Reach, Social Recall.
Total score
76.0
Brand Control Score
Score band
Fragile
overall control level
Control gap
7.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
76.0
Fragile
Choose the Market
77.7
Build the Brand
79.3
Create Demand
71.7
Convert Demand
75.3
Control areas
Choose the Market
Know the Market
80.0
Read Demand
74.0
Make Choices
79.0
Build the Brand
Be Recognised
78.0
Own Meaning
79.0
Win Choice
81.0
Create Demand
Control Channels
74.0
Build Memory
65.0
Balance Growth
76.0
Convert Demand
Control the Journey
76.0
Remove Friction
76.0
Guide Choice
74.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
3.2.1 Reach
Build Memory
Create Demand
60.0
3.2.4 Social Recall
Build Memory
Create Demand
60.0
3.2.2 Frequency
Build Memory
Create Demand
65.0
3.2.5 Always On
Build Memory
Create Demand
65.0
Leak badges
Demand Creation Leak
Reach
60.0
Frequency
65.0
Social Recall
60.0
Always On
65.0
Competitor set
Silent Yachts
Specializes in solar-powered luxury yachts
referenced
VanDutch
Offers luxury day-boats with a focus on design and performance
referenced
Cranchi Yachts
Provides a range of luxury yachts with Italian craftsmanship
referenced
Itama
Known for high-performance luxury yachts with a classic design
referenced
Vanquish Yachts
Specializes in luxury day-boats with a focus on design and performance
referenced
Pardo Yachts
Known for luxury yachts with a focus on performance and style
referenced
Azimut Yachts
Offers a wide range of luxury yachts with innovative designs
referenced
Sunseeker
Renowned for luxury yachts with a focus on performance and luxury
referenced
Profile summary
Manufacturing
Luxury Yacht Manufacturing
Netherlands
B2C
service
Individual yacht owners
Luxury open day-boats up to 77 feet
Recreational boating
Desire for a unique and luxurious boating experience, Interest in advanced yacht technology and features, Need for reliable maintenance and support services
Quality of materials and construction, Performance and handling characteristics, Reputation and reliability of the manufacturer
Family-owned business with a focus on customer satisfaction, In-house design and manufacturing ensuring quality control, Comprehensive after-sales services including maintenance and charter options