Alstom Power
Competes in heat recovery and power generation solutions
referenced
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Company diagnostic Manufacturing
NEM Energy Group
NEM Energy Group shows strength in Choose the Market, but leaks control in Be Recognised, Build Memory, especially around Market Shifts, Consistency, Social Recall.
Total score
66.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
5.0
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
66.2
Leaking
Choose the Market
69.0
Build the Brand
66.0
Create Demand
66.0
Convert Demand
64.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
67.0
Make Choices
70.0
Build the Brand
Be Recognised
63.0
Own Meaning
67.0
Win Choice
68.0
Create Demand
Control Channels
67.0
Build Memory
63.0
Balance Growth
68.0
Convert Demand
Control the Journey
64.0
Remove Friction
64.0
Guide Choice
64.0
Weakest signals
Signal
Area
Block
Score
1.2.5 Market Shifts
Read Demand
Choose the Market
55.0
2.1.4 Consistency
Be Recognised
Build the Brand
55.0
3.2.4 Social Recall
Build Memory
Create Demand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
60.0
Leak badges
Recognition Leak
Brand Words
65.0
No-Logo Test
60.0
Consistency
55.0
Touchpoint Use
65.0
Proof Gap
Proof
65.0
Seen Difference
60.0
Demand Creation Leak
Frequency
65.0
Content Fit
60.0
Social Recall
55.0
Always On
65.0
Channel Fragility
Channel Role
65.0
Channel Mix
60.0
Channel Risk
65.0
Conversion Friction
Drop-Offs
65.0
Page Flow
60.0
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Bias Check
65.0
Easy Choice
60.0
Value Anchors
65.0
Fair Nudges
60.0
Strategic Blur
Position
65.0
Trade-Offs
60.0
Journey Blind Spot
Journey Stages
65.0
Key Moments
60.0
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Siemens Energy
Offers renewable energy solutions
referenced
Mitsubishi Power
Provides power generation equipment and services
referenced
Doosan Heavy Industries & Construction
Manufactures power plant equipment
referenced
General Electric
Supplies power generation technologies
referenced
Wärtsilä
Competes in renewable energy system integration
referenced
Babcock & Wilcox
Provides energy and environmental technologies
referenced
Ansaldo Energia
Supplies power generation equipment
referenced
CMI Energy
Offers energy solutions and services
referenced
Foster Wheeler
Provides engineering and construction services for power plants
referenced
Profile summary
Manufacturing
Heat Transfer and Energy Recovery Solutions
Netherlands
B2B
hybrid
Power generation companies, oil & gas operators, and geothermal energy producers
Heat Recovery Steam Generators (HRSGs) and Waste Heat Recovery Units (WHRUs)
Enhancing energy efficiency and reducing emissions in power generation
Regulatory pressure to reduce emissions, Desire to lower energy consumption, Need for reliable and efficient power generation equipment
Technological innovation, Cost-effectiveness, Quality and reliability of products and services
Over a century of experience in heat transfer technology, Comprehensive solutions from design to aftermarket services, Commitment to sustainability and energy transition