Aliaxis
Competes in the manufacturing of plumbing and heating components
referenced
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Company diagnostic Manufacturing
De Beer B.V.
De Beer B.V. shows strength in Build the Brand, but leaks control in Build Memory, especially around Social Recall, Frequency, Search Clues.
Total score
70.5
Brand Control Score
Score band
Fragile
overall control level
Control gap
8.7
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
70.5
Fragile
Choose the Market
73.0
Build the Brand
75.0
Create Demand
66.3
Convert Demand
67.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
74.0
Build the Brand
Be Recognised
74.0
Own Meaning
77.0
Win Choice
74.0
Create Demand
Control Channels
68.0
Build Memory
58.0
Balance Growth
73.0
Convert Demand
Control the Journey
68.0
Remove Friction
67.0
Guide Choice
68.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
50.0
3.2.2 Frequency
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
60.0
3.1.3 Channel Mix
Control Channels
Create Demand
60.0
Leak badges
Proof Gap
Trust Proof
60.0
Seen Difference
65.0
Demand Creation Leak
Reach
60.0
Frequency
55.0
Content Fit
65.0
Social Recall
50.0
Always On
60.0
Channel Fragility
Channel Mix
60.0
Budget Fit
65.0
Conversion Friction
Drop-Offs
65.0
Page Flow
65.0
Test Loop
65.0
Choice Confusion
Trust Proof
60.0
Value Anchors
65.0
Journey Blind Spot
Ownership
65.0
Hidden Journey
60.0
Competitor set
Uponor
Provides plumbing and heating solutions
referenced
Atkore
Manufactures electrical, safety, and plumbing products
referenced
Astral Poly Technik
Produces plumbing and drainage systems
referenced
Charlotte Pipe and Foundry
Manufactures PVC and cast iron pipes and fittings
referenced
Geberit
Offers sanitary products and systems
referenced
Viega
Provides plumbing and heating systems
referenced
Wavin
Manufactures plastic pipe systems
referenced
Roca
Offers bathroom products and solutions
referenced
Kohler
Provides plumbing products and services
referenced
Profile summary
Manufacturing
Plumbing and Heating Components
Netherlands
B2B
service
Plumbing and heating wholesalers, OEMs
Plumbing and heating components
Supplying technical components for plumbing and heating systems
Need for dependable plumbing and heating parts, Requirement for specialized sealing solutions, Demand for sustainable and eco-friendly products
Product quality and durability, Supplier reliability and reputation, Customization capabilities
Nearly 70 years of experience in sealing technology, Sustainable and CO2-neutral production, Comprehensive product range for various applications