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Company diagnostic Manufacturing

Van Mossel

Van Mossel shows strength in Create Demand, but leaks control in Know the Market, Win Choice, especially around Open Space, Position, No-Logo Test.

Total score 74.4 Brand Control Score
Score band Fragile overall control level
Control gap 4.4 strongest minus weakest block
Weakest block Build the Brand lowest block score
Strongest block Create Demand highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 70.0
Read Demand 75.0
Make Choices 73.0

Build the Brand

Be Recognised 74.0
Own Meaning 73.0
Win Choice 70.0

Create Demand

Control Channels 76.0
Build Memory 78.0
Balance Growth 76.0

Convert Demand

Control the Journey 76.0
Remove Friction 76.0
Guide Choice 76.0

Weakest signals

Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
2.3.3 Seen Difference
Win Choice
Build the Brand
60.0
1.1.4 Price Fit
Know the Market
Choose the Market
65.0

Leak badges

Proof Gap
Proof 65.0 Seen Difference 60.0

Competitor set

AutoBinck Groep Competes in automotive retail and services
referenced
Louwman Group Competes in automotive retail and services
referenced
Pon Holdings Competes in automotive retail and services
referenced
BOVAG Represents automotive businesses
referenced
LeasePlan Provides vehicle leasing services
referenced
Athlon Provides vehicle leasing services
referenced
ALD Automotive Provides vehicle leasing services
referenced
Mercedes-Benz Nederland Competes in automotive retail and services
referenced
BMW Group Nederland Competes in automotive retail and services
referenced
Volkswagen Pon Financial Services Provides vehicle leasing and financial services
referenced

Profile summary

Industry

Manufacturing

Sub-category

Automotive Retail and Services

Region

Netherlands

Target market

Both

Company type

hybrid

Primary buyer

Individual consumers and businesses

Core offering

Automotive sales and services

Main use case

Purchasing and maintaining vehicles

Buying triggers

Need for a new or replacement vehicle, Desire for bundled services, Seeking reliable after-sales support

Evaluation criteria

Service quality, Pricing, Range of services offered

Differentiators

Extensive brand partnerships, Integrated service offerings, Strong customer service focus