Amcor
Competes in flexible packaging solutions
referenced
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Company diagnostic Manufacturing
LC Packaging
LC Packaging shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, No-Logo Test, Reach.
Total score
66.7
Brand Control Score
Score band
Leaking
overall control level
Control gap
9.7
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
66.7
Leaking
Choose the Market
72.0
Build the Brand
68.7
Create Demand
62.3
Convert Demand
63.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
71.0
Build the Brand
Be Recognised
61.0
Own Meaning
72.0
Win Choice
73.0
Create Demand
Control Channels
62.0
Build Memory
57.0
Balance Growth
68.0
Convert Demand
Control the Journey
66.0
Remove Friction
62.0
Guide Choice
63.0
Weakest signals
Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
50.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
55.0
3.2.1 Reach
Build Memory
Create Demand
55.0
3.2.5 Always On
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
65.0
Brand Words
60.0
No-Logo Test
55.0
Consistency
60.0
Touchpoint Use
65.0
Proof Gap
Trust Proof
65.0
Seen Difference
65.0
Demand Creation Leak
Reach
55.0
Frequency
60.0
Content Fit
65.0
Social Recall
50.0
Always On
55.0
Channel Fragility
Channel Role
60.0
Audience Fit
65.0
Channel Mix
60.0
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Page Flow
60.0
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Bias Check
65.0
Easy Choice
60.0
Trust Proof
65.0
Value Anchors
60.0
Fair Nudges
65.0
Journey Blind Spot
Journey Stages
65.0
Key Moments
60.0
Hidden Journey
65.0
Competitor set
Berry Global
Offers a wide range of packaging products
referenced
Greif
Provides industrial packaging products
referenced
Rlc Packaging Group
Specializes in packaging solutions
referenced
Linpac
Manufactures food packaging and returnable transit packaging
referenced
Combi Packaging Systems
Designs and manufactures end-of-line packaging systems
referenced
RPC Group
Supplies plastic packaging products
referenced
Mondi Group
Provides packaging and paper products
referenced
Sealed Air
Offers packaging solutions and materials
referenced
Smurfit Kappa
Manufactures corrugated packaging products
referenced
Profile summary
Manufacturing
Flexible transport packaging
Netherlands
B2B
hybrid
Logistics and supply chain managers
Flexible transport packaging solutions
Safe and reliable transportation of bulk goods
Need to reduce product damage during shipping, Requirement for compliance with packaging regulations, Desire to improve supply chain efficiency
Packaging durability and quality, Cost-effectiveness, Supplier reliability and reputation
Extensive experience in the packaging industry, Comprehensive product range, Commitment to sustainability