Bliston Packaging
Offers sustainable packaging solutions for the food industry
referenced
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Company diagnostic Manufacturing
New Packaging Group
New Packaging Group shows strength in Choose the Market, but leaks control in Read Demand, Be Recognised, especially around Market Shifts, Touchpoint Use, Hard to Copy.
Total score
71.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.3
strongest minus weakest block
Weakest block
Create Demand, Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
71.2
Fragile
Choose the Market
73.3
Build the Brand
71.7
Create Demand
70.0
Convert Demand
70.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
75.0
Build the Brand
Be Recognised
70.0
Own Meaning
75.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
70.0
Convert Demand
Control the Journey
70.0
Remove Friction
70.0
Guide Choice
70.0
Weakest signals
Signal
Area
Block
Score
1.2.5 Market Shifts
Read Demand
Choose the Market
60.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
60.0
2.3.5 Hard to Copy
Win Choice
Build the Brand
60.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
3.2.5 Always On
Build Memory
Create Demand
60.0
Leak badges
Recognition Leak
Consistency
65.0
Touchpoint Use
60.0
Demand Creation Leak
Social Recall
65.0
Always On
60.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Value Anchors
65.0
Fair Nudges
60.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Meulendijks Packaging
Provides flexible packaging solutions with a focus on the food sector
referenced
Nedupack Thermoforming
Specializes in thermoformed packaging solutions for various industries
referenced
Novapac
Offers thermoformed packaging solutions for the food industry
referenced
VPK Packaging
Provides sustainable packaging solutions for various industries
referenced
Macfarlane Packaging
Offers a range of packaging solutions with a focus on sustainability
referenced
Smurfit Kappa
Manufactures corrugated packaging products
referenced
DS Smith
Offers sustainable packaging solutions with a focus on recycling
referenced
Mondi Group
Provides packaging and paper products
referenced
Sealed Air
Offers packaging solutions and materials
referenced
Profile summary
Manufacturing
Sustainable packaging solutions
Netherlands
B2B
hybrid
Businesses in the food and non-food industries
Sustainable and innovative packaging solutions
Providing packaging solutions that reduce waste and promote recycling
Need to reduce environmental impact, Requirement to meet sustainability standards, Desire to enhance brand image through eco-friendly practices
Sustainability of materials, Cost-effectiveness, Compliance with industry standards
Strong focus on sustainability, Expertise in innovative packaging solutions, Comprehensive in-house production capabilities