Finom
81.9 score · 1.7 gap
Controlled
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Category benchmark Industry sector
Finance & Insurance
Finance & Insurance is strongest in Know the Market and weakest in Remove Friction.
Average score
71.3
category average
Companies
15
fully scored
Referenced competitors
72
not fully scored yet
Weakest block
Convert Demand
most common
Weakest area
Remove Friction
67.5
Strongest area
Know the Market
75.4
Brand Growth Control Model Score
Total
71.3
Average
Choose the Market
73.3
Build the Brand
70.6
Create Demand
72.3
Convert Demand
68.9
Control areas
Choose the Market
Know the Market
75.4
Read Demand
72.0
Make Choices
72.4
Build the Brand
Be Recognised
67.7
Own Meaning
71.5
Win Choice
72.7
Create Demand
Control Channels
72.8
Build Memory
71.7
Balance Growth
72.3
Convert Demand
Control the Journey
70.8
Remove Friction
67.5
Guide Choice
68.5
Common leak badges
Recognition Leak
Companies affected
7
Demand Creation Leak
Companies affected
6
Conversion Friction
Companies affected
6
Channel Fragility
Companies affected
5
Choice Confusion
Companies affected
5
Strategic Blur
Companies affected
5
Journey Blind Spot
Companies affected
5
Proof Gap
Companies affected
4
Common weakest signals
No-Logo Test
8
Open Space
7
Search Clues
6
Price Fit
5
Trade-Offs
5
Seen Difference
5
Market Shifts
4
Social Recall
4
Channel Mix
3
Brand Words
3
Top companies
Adyen
80.9 score · 4.0 gap
Controlled
Backbase
79.9 score · 5.0 gap
Fragile
Meijers Assurantiën
77.6 score · 2.7 gap
Fragile
bunq
76.1 score · 1.0 gap
Fragile
Mollie
75.2 score · 2.3 gap
Fragile
Marktlink
74.5 score · 4.6 gap
Fragile
BridgeFund
73.1 score · 8.7 gap
Fragile
Yellow Hive
72.9 score · 4.3 gap
Fragile
Factris
69.3 score · 4.3 gap
Leaking
Most fragile companies
Silverflow
44.0 score · 55.0 gap
Critical
Gain.pro
67.7 score · 13.4 gap
Leaking
Licent
66.8 score · 7.3 gap
Leaking
Moore DRV
65.0 score · 6.3 gap
Leaking
Factris
69.3 score · 4.3 gap
Leaking
BridgeFund
73.1 score · 8.7 gap
Fragile
Bolder Group
63.9 score · 8.3 gap
Leaking
Yellow Hive
72.9 score · 4.3 gap
Fragile
Marktlink
74.5 score · 4.6 gap
Fragile
Adyen
80.9 score · 4.0 gap
Controlled
Companies in this category
Company
Score
Weakest block
Weakest signal
80.9
Choose the Market
Price Fit
79.9
Convert Demand
Price Fit
63.9
Convert Demand
No-Logo Test
73.1
Build the Brand
No-Logo Test
76.1
Build the Brand
Price Fit
69.3
Create Demand
Trade-Offs
81.9
Create Demand
Open Space
67.7
Convert Demand
Fair Nudges
66.8
Create Demand
No-Logo Test
74.5
Convert Demand
Search Clues
77.6
Create Demand
Open Space
75.2
Choose the Market
Price Fit
65.0
Create Demand
No-Logo Test
44.0
Convert Demand
No-Logo Test
72.9
Build the Brand
Proof