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Company diagnostic Finance & Insurance

Adyen

Adyen shows strength in Convert Demand, but leaks control in Know the Market, especially around Price Fit, Open Space, Trade-Offs.

Total score 80.9 Brand Control Score
Score band Controlled overall control level
Control gap 4.0 strongest minus weakest block
Weakest block Choose the Market lowest block score
Strongest block Convert Demand highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 77.0
Read Demand 79.0
Make Choices 80.0

Build the Brand

Be Recognised 81.0
Own Meaning 82.0
Win Choice 81.0

Create Demand

Control Channels 80.0
Build Memory 83.0
Balance Growth 80.0

Convert Demand

Control the Journey 83.0
Remove Friction 82.0
Guide Choice 83.0

Weakest signals

Signal
Area
Block
Score
1.1.4 Price Fit
Know the Market
Choose the Market
60.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
1.2.1 Competitors
Read Demand
Choose the Market
75.0
1.2.5 Market Shifts
Read Demand
Choose the Market
75.0

Leak badges

No leak badges triggered.

Competitor set

Stripe Global payment processing platform targeting developers and enterprises
profiled
PayPal Digital payments and money transfer platform for merchants and consumers
profiled
Square (Block) Payment processing and point-of-sale solutions for small to medium businesses
profiled
Worldpay from FIS Global payment processing and merchant acquiring services
referenced
Adfinitas Payments Integrated payment and risk management platform for merchants
profiled
Checkout.com End-to-end payment platform with emphasis on transparency and analytics
profiled
Wirecard (Note: monitoring status) Payments and risk management (historical competitor, some operational risk)
profiled
Global Payments Payment technology and software solutions globally
profiled
BlueSnap All-in-one global payment platform for B2B and B2C commerce
profiled
Payoneer Cross-border payments and digital payment services for businesses
profiled

Profile summary

Industry

Finance & Insurance

Sub-category

Payment Processing and Gateway

Region

Netherlands

Target market

B2B

Company type

Platform

Primary buyer

Payment operations managers, CFOs, finance teams

Core offering

Unified payments platform that enables businesses to accept payments in a single system globally

Main use case

Streamlining global payment acceptance across multiple channels (online, in-app, in-store)

Buying triggers

Need to expand into new geographic markets, High fraud or chargeback rates, Desire to consolidate multiple payment vendors

Evaluation criteria

Global reach and payment method coverage, Security and risk management features, Ease of integration and scalability

Differentiators

End-to-end unified payment platform (one system for all payments), Strong global footprint with extensive payment method support, Data-driven insights for continuous optimization