Adyen
Competes in payment processing for businesses
fully scored
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Company diagnostic Finance & Insurance
Silverflow
Silverflow shows strength in Create Demand, but leaks control in Be Recognised, especially around No-Logo Test, Test Loop, Brand Words.
Total score
44.0
Brand Control Score
Score band
Critical
overall control level
Control gap
55.0
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Create Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
44.0
Critical
Choose the Market
50.0
Build the Brand
31.0
Create Demand
75.0
Convert Demand
20.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
50.0
Make Choices
25.0
Build the Brand
Be Recognised
8.0
Own Meaning
30.0
Win Choice
55.0
Create Demand
Control Channels
80.0
Build Memory
85.0
Balance Growth
60.0
Convert Demand
Control the Journey
35.0
Remove Friction
10.0
Guide Choice
15.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
0.0
4.2.5 Test Loop
Remove Friction
Convert Demand
0.0
2.1.2 Brand Words
Be Recognised
Build the Brand
5.0
4.2.4 Buying Ease
Remove Friction
Convert Demand
5.0
4.3.1 Bias Check
Guide Choice
Convert Demand
5.0
Leak badges
Recognition Leak
Visual Codes
10.0
Brand Words
5.0
No-Logo Test
0.0
Consistency
10.0
Touchpoint Use
15.0
Proof Gap
Proof
50.0
Trust Proof
15.0
Value Reason
60.0
Seen Difference
55.0
Conversion Friction
Drop-Offs
20.0
Clear CTA
15.0
Page Flow
10.0
Buying Ease
5.0
Test Loop
0.0
Choice Confusion
Bias Check
5.0
Easy Choice
10.0
Trust Proof
15.0
Value Anchors
20.0
Fair Nudges
25.0
Strategic Blur
Target Buyer
35.0
Position
30.0
Trade-Offs
25.0
Growth Logic
20.0
Resource Focus
15.0
Journey Blind Spot
Journey Stages
45.0
Key Moments
40.0
Ownership
35.0
Hidden Journey
30.0
After Purchase
25.0
Competitor set
Stripe
Global payment processing platform targeting developers and enterprises
profiled
PayPal
Digital payments and money transfer platform for merchants and consumers
profiled
Worldpay from FIS
Global payment processing and merchant acquiring services
profiled
Square (Block)
Payment processing and point-of-sale solutions for small to medium businesses
referenced
Payoneer
Cross-border payments and digital payment services for businesses
profiled
GoCardless
Specializes in recurring bank payments
referenced
Paytm
Provides payment processing and financial services
referenced
Braintree
Offers payment gateway solutions
referenced
Mollie
Provides payment processing solutions
fully scored
Profile summary
Finance & Insurance
Payment Processing
Netherlands
B2B
software product
Payment service providers, acquirers, merchants
Cloud-native payment processing platform
Enabling payment service providers, acquirers, and merchants to process card payments efficiently
Need for modernization of payment infrastructure, Desire for real-time transaction insights, Requirement for scalable payment solutions
Cost-effectiveness, Ease of integration, Scalability
Direct connection to card networks, Real-time transaction data and insights, Cloud-native, scalable platform