Aon
Offers comprehensive risk management and insurance brokerage services.
referenced
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Company diagnostic Finance & Insurance
Yellow Hive
Yellow Hive shows strength in Create Demand, but leaks control in Win Choice, especially around Proof, Open Space, Position.
Total score
72.9
Brand Control Score
Score band
Fragile
overall control level
Control gap
4.3
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Create Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
72.9
Fragile
Choose the Market
72.7
Build the Brand
70.7
Create Demand
75.0
Convert Demand
73.3
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
73.0
Build the Brand
Be Recognised
78.0
Own Meaning
72.0
Win Choice
62.0
Create Demand
Control Channels
76.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
73.0
Remove Friction
74.0
Guide Choice
73.0
Weakest signals
Signal
Area
Block
Score
2.3.2 Proof
Win Choice
Build the Brand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
2.3.1 Clear Promise
Win Choice
Build the Brand
60.0
2.3.3 Seen Difference
Win Choice
Build the Brand
60.0
Leak badges
Proof Gap
Proof
55.0
Trust Proof
65.0
Value Reason
65.0
Seen Difference
60.0
Competitor set
Achmea
Provides health, life, and non-life insurance products.
referenced
Nationale-Nederlanden
Offers a broad range of insurance and financial services.
referenced
Interpolis
Provides insurance products and risk management services.
referenced
Univé
Provides insurance and financial services with a cooperative model.
referenced
De Goudse
Offers insurance solutions for individuals and businesses.
referenced
Zilveren Kruis
Provides health insurance and related services.
referenced
VGZ
Provides health insurance and healthcare services
referenced
CZ
Offers health insurance and related services
referenced
Menzis
Provides health insurance and healthcare services
referenced
Profile summary
Finance & Insurance
Insurance Brokerage
Netherlands
B2B
hybrid
Individuals, entrepreneurs, and businesses seeking financial advisory services
Insurance brokerage and financial advisory services
Providing tailored financial solutions to individuals, entrepreneurs, and businesses
Life events such as starting a business or retirement planning, Changes in financial status or goals, Seeking better management of financial risks
Range and quality of services offered, Reputation and trustworthiness of the advisory team, Cost-effectiveness and value for money
Diverse portfolio of specialized brands, Strong presence in the Dutch market, Focus on both individual and business clients