Back to index

Company diagnostic Finance & Insurance

Meijers Assurantiën

Meijers Assurantiën shows strength in Choose the Market, but leaks control in Build Memory, especially around Open Space, Search Clues, Trade-Offs.

Total score 77.6 Brand Control Score
Score band Fragile overall control level
Control gap 2.7 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 78.0
Make Choices 78.0

Build the Brand

Be Recognised 79.0
Own Meaning 79.0
Win Choice 76.0

Create Demand

Control Channels 76.0
Build Memory 75.0
Balance Growth 77.0

Convert Demand

Control the Journey 78.0
Remove Friction 77.0
Guide Choice 78.0

Weakest signals

Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
2.3.3 Seen Difference
Win Choice
Build the Brand
70.0
3.1.3 Channel Mix
Control Channels
Create Demand
70.0

Leak badges

No leak badges triggered.

Competitor set

Aon Offers comprehensive risk management and insurance brokerage services.
referenced
Marsh Provides risk management and insurance solutions for businesses.
referenced
Willis Towers Watson Specializes in risk management and insurance brokerage.
referenced
Univé Provides insurance and financial services with a cooperative model.
referenced
Achmea Provides health, life, and non-life insurance products.
referenced
Nationale-Nederlanden Offers a broad range of insurance and financial services.
referenced
Interpolis Provides insurance products and risk management services.
referenced
Centraal Beheer Offers insurance and financial services to businesses.
referenced
Zilveren Kruis Provides health insurance and related services.
referenced
De Goudse Offers insurance solutions for individuals and businesses.
referenced

Profile summary

Industry

Finance & Insurance

Sub-category

Insurance Brokerage

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Business owners, risk managers, HR departments

Core offering

Insurance brokerage services

Main use case

Assisting businesses in managing and mitigating risks

Buying triggers

Business expansion, Regulatory changes, Operational challenges

Evaluation criteria

Service quality, Cost-effectiveness, Range of services

Differentiators

Independent advisory, Personalized service, Extensive industry expertise