Nationale-Nederlanden
Offers a broad range of insurance and financial services.
referenced
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Company diagnostic Finance & Insurance
Licent
Licent shows strength in Choose the Market, but leaks control in Be Recognised, especially around No-Logo Test, Search Clues, Brand Words.
Total score
66.8
Brand Control Score
Score band
Leaking
overall control level
Control gap
7.3
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
66.8
Leaking
Choose the Market
70.3
Build the Brand
68.0
Create Demand
63.0
Convert Demand
66.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
71.0
Make Choices
70.0
Build the Brand
Be Recognised
58.0
Own Meaning
72.0
Win Choice
74.0
Create Demand
Control Channels
64.0
Build Memory
59.0
Balance Growth
66.0
Convert Demand
Control the Journey
67.0
Remove Friction
62.0
Guide Choice
69.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
1.2.3 Search Clues
Read Demand
Choose the Market
55.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
3.2.2 Frequency
Build Memory
Create Demand
55.0
3.2.5 Always On
Build Memory
Create Demand
55.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
55.0
No-Logo Test
50.0
Consistency
60.0
Touchpoint Use
65.0
Demand Creation Leak
Reach
60.0
Frequency
55.0
Content Fit
65.0
Social Recall
60.0
Always On
55.0
Channel Fragility
Channel Role
65.0
Channel Mix
60.0
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Page Flow
60.0
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Bias Check
65.0
Fair Nudges
65.0
Strategic Blur
Trade-Offs
60.0
Resource Focus
65.0
Journey Blind Spot
Ownership
65.0
Hidden Journey
60.0
After Purchase
65.0
Competitor set
Rabobank
Provides comprehensive banking and financial advisory services.
referenced
ING
Offers banking, insurance, and investment services.
referenced
Aegon
Specializes in insurance, pensions, and asset management.
referenced
Achmea
Provides health, life, and non-life insurance products.
referenced
De Goudse
Offers insurance solutions for individuals and businesses.
referenced
Univé
Provides insurance and financial services with a cooperative model.
referenced
ASR Nederland
Offers insurance, pensions, and investment products.
referenced
Allianz Nederland
Provides a range of insurance and financial services.
referenced
Delta Lloyd
Offers insurance and pension products.
referenced
Profile summary
Finance & Insurance
Insurance and Financial Advisory
Netherlands
B2B
service
Individuals and businesses seeking financial services
Insurance and financial advisory services
Providing comprehensive financial solutions to individuals and businesses
Life events requiring financial planning, Business expansion or restructuring, Seeking better financial management options
Range and relevance of financial products, Expertise and reputation of advisors, Quality of customer service and support
Combination of local advisor knowledge with national scale, Wide range of financial services under one roof, Strong focus on personalized, human-centered service