Adyen
Competes in payment processing for businesses
fully scored
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Company diagnostic Finance & Insurance
Mollie
Mollie shows strength in Build the Brand, but leaks control in Read Demand, especially around Price Fit, Market Shifts, Trigger Priority.
Total score
75.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
2.3
strongest minus weakest block
Weakest block
Choose the Market
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
75.2
Fragile
Choose the Market
74.0
Build the Brand
76.3
Create Demand
75.7
Convert Demand
75.0
Control areas
Choose the Market
Know the Market
74.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
79.0
Own Meaning
76.0
Win Choice
74.0
Create Demand
Control Channels
74.0
Build Memory
77.0
Balance Growth
76.0
Convert Demand
Control the Journey
76.0
Remove Friction
74.0
Guide Choice
75.0
Weakest signals
Signal
Area
Block
Score
1.1.4 Price Fit
Know the Market
Choose the Market
60.0
1.2.5 Market Shifts
Read Demand
Choose the Market
60.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
65.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
Leak badges
No leak badges triggered.
Competitor set
Stripe
Global payment processing platform targeting developers and enterprises
profiled
PayPal
Digital payments and money transfer platform for merchants and consumers
profiled
GoCardless
Specializes in recurring bank payments
referenced
Square (Block)
Payment processing and point-of-sale solutions for small to medium businesses
referenced
Payoneer
Cross-border payments and digital payment services for businesses
profiled
Klarna
Offers buy now, pay later services
referenced
Worldpay from FIS
Global payment processing and merchant acquiring services
profiled
Braintree
Offers payment gateway solutions
referenced
Profile summary
Finance & Insurance
Payment Service Provider
Europe
B2B
hybrid
Small and medium-sized enterprises (SMEs)
Payment processing and money management solutions
Enabling businesses to accept and manage payments seamlessly
Desire to expand payment method options, Need to reduce transaction costs, Requirement for easy integration
Transaction fees, Integration ease, Customer support quality
Focus on European market with localized payment methods, Transparent pricing model, User-friendly interface