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Category benchmark Industry sector

Hospitality

Hospitality is strongest in Know the Market and weakest in Guide Choice.

Average score 65.0 category average
Companies 8 fully scored
Referenced competitors 31 not fully scored yet
Weakest block Create Demand most common
Weakest area Guide Choice 62.0
Strongest area Know the Market 68.5

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 68.5
Read Demand 65.5
Make Choices 64.9

Build the Brand

Be Recognised 62.4
Own Meaning 67.6
Win Choice 64.5

Create Demand

Control Channels 65.9
Build Memory 62.6
Balance Growth 64.0

Convert Demand

Control the Journey 67.8
Remove Friction 64.6
Guide Choice 62.0

Common leak badges

Strategic Blur Companies affected 6
Demand Creation Leak Companies affected 6
Choice Confusion Companies affected 6
Channel Fragility Companies affected 5
Conversion Friction Companies affected 5
Journey Blind Spot Companies affected 5
Recognition Leak Companies affected 4
Proof Gap Companies affected 4

Common weakest signals

No-Logo Test 5 Search Clues 4 Open Space 4 Visual Codes 3 Market Shifts 3 Position 2 Social Recall 2 Touchpoint Use 2 Target Buyer 1 Buyer Types 1

Top companies

Albron 72.4 score · 13.0 gap
Fragile

Most fragile companies

Albron 72.4 score · 13.0 gap
Fragile

Companies in this category

Company
Score
Weakest block
Weakest signal
Albron
72.4
Choose the Market
Target Buyer
Axivate Horeca Group
64.2
Create Demand
No-Logo Test
BOREALIS HOTEL GROUP
56.2
Build the Brand
No-Logo Test
De Krim Texel
74.6
Choose the Market
Market Shifts
Dudok Horeca Groep
60.4
Convert Demand
Fair Nudges
Oceanwide Expeditions
70.2
Create Demand
Search Clues
Roompot Group
64.3
Build the Brand
No-Logo Test
Vermaat Groep
57.9
Create Demand
No-Logo Test