Hurtigruten
Offers expedition cruises to polar regions with a focus on sustainability.
referenced
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Company diagnostic Hospitality
Oceanwide Expeditions
Oceanwide Expeditions shows strength in Build the Brand, but leaks control in Build Memory, especially around Search Clues, Reach, Open Space.
Total score
70.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
8.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
70.2
Fragile
Choose the Market
70.0
Build the Brand
74.0
Create Demand
66.0
Convert Demand
70.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
65.0
Make Choices
75.0
Build the Brand
Be Recognised
71.0
Own Meaning
78.0
Win Choice
73.0
Create Demand
Control Channels
68.0
Build Memory
61.0
Balance Growth
69.0
Convert Demand
Control the Journey
70.0
Remove Friction
72.0
Guide Choice
70.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
50.0
3.2.1 Reach
Build Memory
Create Demand
50.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.2.5 Market Shifts
Read Demand
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
Leak badges
Demand Creation Leak
Reach
50.0
Frequency
60.0
Social Recall
65.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Budget Fit
60.0
Choice Confusion
Bias Check
60.0
Fair Nudges
65.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Quark Expeditions
Specializes in polar adventure travel with a range of itineraries.
referenced
Ponant
Provides luxury expedition cruises to polar destinations.
referenced
Lindblad Expeditions
Offers expedition cruises with a focus on education and conservation.
referenced
Aurora Expeditions
Specializes in small-ship polar expeditions.
referenced
G Adventures
Provides adventure travel experiences, including polar expeditions.
referenced
National Geographic Expeditions
Offers guided expeditions to polar regions.
referenced
Adventure Canada
Provides expedition cruises to Arctic and Atlantic Canada.
referenced
Poseidon Expeditions
Offers polar expedition cruises with a focus on adventure.
referenced
Profile summary
Hospitality
Expedition Cruises
Netherlands
B2C
service
Adventure travelers seeking polar experiences
Expedition cruises to polar regions
Polar exploration and adventure travel
Interest in polar wildlife, Desire for unique travel experiences, Educational opportunities
Reputation and experience of the operator, Range of activities offered, Quality and safety of vessels
Ownership and operation of own fleet, Focus on small-group, intimate experiences, Commitment to environmental sustainability