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Company diagnostic Hospitality

De Krim Texel

De Krim Texel shows strength in Build the Brand, Create Demand, but leaks control in Read Demand, especially around Market Shifts, Open Space, Trigger Priority.

Total score 74.6 Brand Control Score
Score band Fragile overall control level
Control gap 1.7 strongest minus weakest block
Weakest block Choose the Market lowest block score
Strongest block Build the Brand, Create Demand, Convert Demand highest block score
Competitors 9 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 75.0

Build the Brand

Be Recognised 75.0
Own Meaning 75.0
Win Choice 75.0

Create Demand

Control Channels 75.0
Build Memory 75.0
Balance Growth 75.0

Convert Demand

Control the Journey 75.0
Remove Friction 75.0
Guide Choice 75.0

Weakest signals

Signal
Area
Block
Score
1.2.5 Market Shifts
Read Demand
Choose the Market
60.0
1.1.5 Open Space
Know the Market
Choose the Market
65.0
1.2.4 Trigger Priority
Read Demand
Choose the Market
65.0
1.3.5 Resource Focus
Make Choices
Choose the Market
65.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
65.0

Leak badges

No leak badges triggered.

Competitor set

Landal GreenParks Offers holiday parks with diverse accommodations and activities
referenced
Center Parcs Provides family-friendly holiday villages with extensive facilities
referenced
Roompot Vakanties Operates holiday parks and resorts across the country
fully scored
EuroParcs Offers a range of holiday parks with various accommodations
referenced
TopParken Provides holiday parks with diverse lodging options
fully scored
Molecaten Operates holiday parks and campsites in scenic locations
referenced
Strandpark Duynhille Offers beachside holiday accommodations and activities
referenced
Vakantiepark De Thijmse Berg Provides holiday park accommodations and facilities
referenced
Camping Kogerstrand Provides camping and holiday accommodations on Texel Island
referenced

Profile summary

Industry

Hospitality

Sub-category

Holiday Parks and Resorts

Region

Netherlands

Target market

B2C

Company type

service

Primary buyer

Individual travelers and families

Core offering

Holiday accommodations and leisure activities

Main use case

Providing vacation experiences on Texel Island

Buying triggers

Desire for a memorable vacation, Interest in local culture and environment, Need for event hosting facilities

Evaluation criteria

Accommodation quality, Activity variety, Customer service excellence

Differentiators

Extensive property portfolio across Texel, Strong commitment to local community, High-quality facilities and services