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Category benchmark Industry sector

Healthcare & Social Care

Healthcare & Social Care is strongest in Know the Market and weakest in Guide Choice.

Average score 70.1 category average
Companies 19 fully scored
Referenced competitors 92 not fully scored yet
Weakest block Create Demand most common
Weakest area Guide Choice 65.5
Strongest area Know the Market 75.6

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.6
Read Demand 69.8
Make Choices 74.6

Build the Brand

Be Recognised 69.5
Own Meaning 73.1
Win Choice 72.9

Create Demand

Control Channels 67.6
Build Memory 66.4
Balance Growth 69.4

Convert Demand

Control the Journey 69.8
Remove Friction 67.2
Guide Choice 65.5

Common leak badges

Channel Fragility Companies affected 14
Demand Creation Leak Companies affected 13
Choice Confusion Companies affected 12
Journey Blind Spot Companies affected 12
Proof Gap Companies affected 11
Conversion Friction Companies affected 11
Recognition Leak Companies affected 10
Strategic Blur Companies affected 6

Common weakest signals

Search Clues 11 Social Recall 8 No-Logo Test 7 Open Space 7 Channel Risk 7 Market Shifts 5 Trade-Offs 4 Channel Mix 4 Always On 4 Reach 3

Top companies

Medux 79.8 score · 2.3 gap
Fragile
Avania 77.1 score · 3.7 gap
Fragile
YOEP 72.4 score · 12.6 gap
Fragile
FORTA 71.7 score · 2.4 gap
Fragile
Cradle 68.8 score · 6.6 gap
Leaking

Most fragile companies

YOEP 72.4 score · 12.6 gap
Fragile

Companies in this category

Company
Score
Weakest block
Weakest signal
60.7
Create Demand
Social Recall
71.8
Convert Demand
Open Space
67.4
Build the Brand
Position
77.1
Create Demand, Convert Demand
No-Logo Test
66.5
Create Demand
Trade-Offs
78.5
Create Demand
Open Space
68.8
Create Demand, Convert Demand
Same Story
71.7
Create Demand
No-Logo Test
68.3
Create Demand
Search Clues
75.0
Create Demand
Content Fit
79.8
Convert Demand
Open Space
75.2
Create Demand
Channel Mix
63.9
Convert Demand
Search Clues
63.5
Convert Demand
Fair Nudges
61.9
Create Demand
No-Logo Test
79.5
Choose the Market, Convert Demand
Open Space
67.0
Create Demand
Social Recall
63.0
Create Demand, Convert Demand
Market Shifts
72.4
Convert Demand
Long-Term Plan