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Company diagnostic Healthcare & Social Care

YOEP

YOEP shows strength in Choose the Market, but leaks control in Balance Growth, Remove Friction, especially around Long-Term Plan, Test Loop, Fair Nudges.

Total score 72.4 Brand Control Score
Score band Fragile overall control level
Control gap 12.6 strongest minus weakest block
Weakest block Convert Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 78.0
Make Choices 80.0

Build the Brand

Be Recognised 75.0
Own Meaning 75.0
Win Choice 76.0

Create Demand

Control Channels 70.0
Build Memory 70.0
Balance Growth 65.0

Convert Demand

Control the Journey 70.0
Remove Friction 65.0
Guide Choice 65.0

Weakest signals

Signal
Area
Block
Score
3.3.5 Long-Term Plan
Balance Growth
Create Demand
55.0
4.2.5 Test Loop
Remove Friction
Convert Demand
55.0
4.3.5 Fair Nudges
Guide Choice
Convert Demand
55.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
3.2.5 Always On
Build Memory
Create Demand
60.0

Leak badges

Demand Creation Leak
Social Recall 65.0 Always On 60.0
Channel Fragility
Budget Fit 65.0 Channel Risk 60.0
Conversion Friction
Page Flow 65.0 Buying Ease 60.0 Test Loop 55.0
Choice Confusion
Trust Proof 65.0 Value Anchors 60.0 Fair Nudges 55.0
Journey Blind Spot
Hidden Journey 65.0 After Purchase 60.0

Competitor set

Arkin Offers a wide range of mental health services
referenced
GGZ inGeest Provides comprehensive mental health care
referenced
GGZ Drenthe Provides mental health care in the Drenthe region
referenced
GGZ Friesland Provides mental health care in the Friesland region
referenced
GGZ Oost Brabant Offers mental health services in the East Brabant area
referenced
GGZ Centraal Offers mental health services in central Netherlands
referenced
Dimence Groep Provides mental health care in the Overijssel region
referenced
Lentis Provides mental health care in the Groningen region
referenced
Parnassia Groep Provides mental health care
referenced
GGZ Noord-Holland-Noord Offers mental health services
referenced

Profile summary

Industry

Healthcare & Social Care

Sub-category

Youth and Adult Mental Health Services

Region

Netherlands

Target market

B2C

Company type

service

Primary buyer

Children, adolescents, and adults seeking mental health support

Core offering

Mental health care and support services

Main use case

Addressing mental health issues and developmental challenges

Buying triggers

Referral from healthcare providers, Parental concern for a child's well-being, Personal recognition of mental health challenges

Evaluation criteria

Range and relevance of services offered, Accessibility and convenience of service delivery, Reputation and expertise of the organization

Differentiators

Integration of mental health care with educational support, Personalized and flexible service delivery, Specialized programs for specific conditions like autism and ADHD