Buurtzorg Nederland
Provides neighborhood nursing services with a focus on self-managed teams.
profiled
Back to index
Company diagnostic Healthcare & Social Care
Beter Thuis Wonen
Beter Thuis Wonen shows strength in Choose the Market, but leaks control in Build Memory, especially around Trade-Offs, Social Recall, Open Space.
Total score
66.5
Brand Control Score
Score band
Leaking
overall control level
Control gap
2.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
66.5
Leaking
Choose the Market
67.3
Build the Brand
67.0
Create Demand
64.7
Convert Demand
67.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
66.0
Make Choices
66.0
Build the Brand
Be Recognised
68.0
Own Meaning
67.0
Win Choice
66.0
Create Demand
Control Channels
67.0
Build Memory
62.0
Balance Growth
65.0
Convert Demand
Control the Journey
68.0
Remove Friction
67.0
Guide Choice
66.0
Weakest signals
Signal
Area
Block
Score
1.3.3 Trade-Offs
Make Choices
Choose the Market
55.0
3.2.4 Social Recall
Build Memory
Create Demand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
Leak badges
Recognition Leak
No-Logo Test
60.0
Consistency
65.0
Proof Gap
Proof
65.0
Trust Proof
60.0
Seen Difference
60.0
Demand Creation Leak
Reach
60.0
Frequency
65.0
Social Recall
55.0
Always On
60.0
Channel Fragility
Channel Mix
65.0
Budget Fit
60.0
Channel Risk
65.0
Conversion Friction
Drop-Offs
65.0
Page Flow
65.0
Test Loop
65.0
Choice Confusion
Easy Choice
65.0
Trust Proof
60.0
Value Anchors
65.0
Strategic Blur
Position
60.0
Trade-Offs
55.0
Growth Logic
65.0
Journey Blind Spot
Key Moments
65.0
Hidden Journey
65.0
Competitor set
Thuiszorg Nederland
Offers a range of home care services across the country.
profiled
Zorggroep Tangenborgh
Provides home care and support services in the Overijssel region.
profiled
Zorggroep Noorderboog
Offers home care and support services in the northern provinces.
profiled
Zorggroep Meander
Provides home care and support services in the Gelderland region.
profiled
Zorggroep Sint Maarten
Offers home care and support services in the Limburg region.
profiled
Zorggroep Oude en Nieuwe Land
Provides home care and support services in the Flevoland region.
profiled
Icare
Offers home care and support services nationwide.
profiled
Zorggroep Ter Weel
Provides home care and support services in the Zeeland region.
profiled
Zorggroep De Luwte
Offers home care and support services in the Friesland region.
referenced
Profile summary
Healthcare & Social Care
In-Home Health Care
Netherlands
B2C
service
Individuals requiring home care services
Home care services
Assisting individuals in living independently at home
Aging or health-related challenges, Desire to remain at home, Need for specialized care
Quality of care, Range of services offered, Reputation and trustworthiness
Personalized care approach, Integration of various care services, Strong local presence in multiple regions