De Hogeweyk
Offers a similar homely environment for dementia patients
referenced
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Company diagnostic Healthcare & Social Care
Het Gastenhuis
Het Gastenhuis shows strength in Choose the Market, but leaks control in Build Memory, especially around Content Fit, Always On, Search Clues.
Total score
75.0
Brand Control Score
Score band
Fragile
overall control level
Control gap
11.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
9
mapped competitor set
Brand Growth Control Model Score
Total
75.0
Fragile
Choose the Market
79.3
Build the Brand
77.7
Create Demand
67.7
Convert Demand
75.3
Control areas
Choose the Market
Know the Market
82.0
Read Demand
74.0
Make Choices
82.0
Build the Brand
Be Recognised
73.0
Own Meaning
81.0
Win Choice
79.0
Create Demand
Control Channels
68.0
Build Memory
59.0
Balance Growth
76.0
Convert Demand
Control the Journey
77.0
Remove Friction
72.0
Guide Choice
77.0
Weakest signals
Signal
Area
Block
Score
3.2.3 Content Fit
Build Memory
Create Demand
55.0
3.2.5 Always On
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
3.2.2 Frequency
Build Memory
Create Demand
60.0
Leak badges
Demand Creation Leak
Reach
65.0
Frequency
60.0
Content Fit
55.0
Social Recall
60.0
Always On
55.0
Channel Fragility
Channel Mix
65.0
Channel Risk
60.0
Competitor set
Zorggroep Tangenborgh
Provides home care and support services in the Overijssel region.
profiled
Stichting Philadelphia Zorg
Offers care and support for people with disabilities and dementia
referenced
Amsta
Provides residential care and support for elderly individuals
referenced
Zorggroep Noordwest-Veluwe
Offers residential care and support services
referenced
Stichting De Opbouw
Offers care and support for people with disabilities and dementia
referenced
Zorggroep Sint Maarten
Offers home care and support services in the Limburg region.
profiled
Zorggroep Noorderboog
Offers home care and support services in the northern provinces.
profiled
Zorggroep Oude en Nieuwe Land
Provides home care and support services in the Flevoland region.
profiled
Profile summary
Healthcare & Social Care
Elderly Care
Netherlands
B2C
service
Individuals with dementia and their families
Residential care services for individuals with dementia
Providing a homely environment for dementia patients requiring 24-hour care
Need for specialized dementia care, Desire for a homely care setting, Seeking community-integrated care options
Quality and personalization of care, Homeliness and comfort of the environment, Opportunities for community engagement
Small-scale, homely care settings, Open-door policy fostering community integration, Personalized care plans tailored to individual needs