Medidata Solutions
Competes in EDC and CTMS
profiled
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Company diagnostic Healthcare & Social Care
Castor EDC
Castor EDC shows strength in Build the Brand, but leaks control in Control Channels, Balance Growth, especially around Open Space, Search Clues, Consistency.
Total score
78.5
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.6
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
78.5
Fragile
Choose the Market
80.0
Build the Brand
80.3
Create Demand
76.7
Convert Demand
77.0
Control areas
Choose the Market
Know the Market
80.0
Read Demand
78.0
Make Choices
82.0
Build the Brand
Be Recognised
78.0
Own Meaning
81.0
Win Choice
82.0
Create Demand
Control Channels
76.0
Build Memory
78.0
Balance Growth
76.0
Convert Demand
Control the Journey
76.0
Remove Friction
78.0
Guide Choice
77.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
2.1.4 Consistency
Be Recognised
Build the Brand
70.0
3.1.3 Channel Mix
Control Channels
Create Demand
70.0
3.2.4 Social Recall
Build Memory
Create Demand
70.0
Leak badges
No leak badges triggered.
Competitor set
Veeva Systems
Offers cloud-based software for the global life sciences industry
profiled
Oracle Hyperion
Competes in the CPM and ERP solutions market
profiled
OpenClinica
Offers EDC and clinical data management solutions
profiled
Medrio
Provides cloud-based EDC solutions
profiled
Viedoc
Offers EDC and clinical trial management solutions
profiled
Clincase
Provides EDC and clinical trial management services
profiled
Bio-Optronics
Offers clinical trial management software
profiled
Forte Research Systems
Provides clinical trial management solutions
profiled
Clinical Ink
Offers EDC and clinical trial management services
profiled
Profile summary
Healthcare & Social Care
Clinical Trial Management Software
Netherlands
B2B
software product
Clinical research teams, pharmaceutical companies, medical device manufacturers
Electronic Data Capture (EDC) platform
Streamlining data collection and management in clinical trials
Need for efficient data management, Desire to reduce trial costs, Requirement for regulatory-compliant solutions
Platform scalability, User-friendliness, Integration capabilities
Comprehensive, integrated platform, Cloud-native architecture, High customer satisfaction