PsyQ
Offers specialized mental health care services
referenced
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Company diagnostic Healthcare & Social Care
FORTA
FORTA shows strength in Choose the Market, Convert Demand, but leaks control in Be Recognised, especially around No-Logo Test, Search Clues, Position.
Total score
71.7
Brand Control Score
Score band
Fragile
overall control level
Control gap
2.4
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Choose the Market, Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
71.7
Fragile
Choose the Market
72.7
Build the Brand
71.0
Create Demand
70.3
Convert Demand
72.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
73.0
Build the Brand
Be Recognised
65.0
Own Meaning
76.0
Win Choice
72.0
Create Demand
Control Channels
70.0
Build Memory
68.0
Balance Growth
73.0
Convert Demand
Control the Journey
73.0
Remove Friction
72.0
Guide Choice
73.0
Weakest signals
Signal
Area
Block
Score
2.1.3 No-Logo Test
Be Recognised
Build the Brand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
1.3.2 Position
Make Choices
Choose the Market
60.0
2.1.2 Brand Words
Be Recognised
Build the Brand
60.0
2.3.3 Seen Difference
Win Choice
Build the Brand
60.0
Leak badges
Recognition Leak
Visual Codes
65.0
Brand Words
60.0
No-Logo Test
55.0
Demand Creation Leak
Frequency
65.0
Social Recall
60.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Competitor set
GGZ inGeest
Provides comprehensive mental health care
referenced
Arkin
Offers a wide range of mental health services
referenced
GGZ Drenthe
Provides mental health care in the Drenthe region
referenced
GGZ Oost Brabant
Offers mental health services in the East Brabant area
referenced
Dimence Groep
Provides mental health care in the Overijssel region
referenced
GGZ Centraal
Offers mental health services in central Netherlands
referenced
Lentis
Provides mental health care in the Groningen region
referenced
GGZ Noord-Holland-Noord
Offers mental health services in North Holland North
referenced
GGZ Friesland
Provides mental health care in the Friesland region
referenced
Profile summary
Healthcare & Social Care
Psychological Services
Netherlands
B2C
service
Individuals seeking mental health support
Comprehensive mental health care services
Treatment of various psychological conditions
Experiencing mental health challenges, Referral from a healthcare provider, Seeking preventive mental health support
Range of available services, Qualifications and experience of professionals, Accessibility and convenience of care options
Network of specialized providers offering diverse expertise, Integration of digital therapy options for flexibility, Commitment to reducing waiting times and improving accessibility