LUMC
Academic medical center offering a wide range of healthcare services
profiled
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Company diagnostic Healthcare & Social Care
Arts en Zorg
Arts en Zorg shows strength in Create Demand, Convert Demand, but leaks control in Be Recognised, especially around Position, No-Logo Test, Market Shifts.
Total score
67.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
3.3
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Create Demand, Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
67.4
Leaking
Choose the Market
68.0
Build the Brand
65.0
Create Demand
68.3
Convert Demand
68.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
62.0
Make Choices
67.0
Build the Brand
Be Recognised
58.0
Own Meaning
67.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
67.0
Balance Growth
68.0
Convert Demand
Control the Journey
67.0
Remove Friction
70.0
Guide Choice
68.0
Weakest signals
Signal
Area
Block
Score
1.3.2 Position
Make Choices
Choose the Market
50.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
50.0
1.2.5 Market Shifts
Read Demand
Choose the Market
55.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
1.2.1 Competitors
Read Demand
Choose the Market
60.0
Leak badges
Recognition Leak
Visual Codes
60.0
Brand Words
55.0
No-Logo Test
50.0
Consistency
65.0
Touchpoint Use
60.0
Proof Gap
Trust Proof
65.0
Seen Difference
60.0
Demand Creation Leak
Frequency
65.0
Social Recall
60.0
Always On
65.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Test Loop
65.0
Choice Confusion
Bias Check
60.0
Trust Proof
65.0
Strategic Blur
Position
50.0
Trade-Offs
60.0
Journey Blind Spot
Ownership
65.0
Hidden Journey
60.0
After Purchase
65.0
Competitor set
MST
Regional hospital providing comprehensive medical care
profiled
Franciscus
Healthcare organization offering hospital and home care services
profiled
Mauritskliniek
Provider of specialized medical treatments
profiled
Siza
Organization providing care and support services to individuals with various needs
profiled
MedWay
Healthcare provider offering medical services
profiled
Partners voor Jeugd
Organization focusing on youth care services
profiled
LOGEX
Healthcare analytics company
profiled
Haga Hospital
Hospital offering a range of medical services
profiled
VUmc
Academic medical center providing specialized healthcare
profiled
Profile summary
Healthcare & Social Care
Primary Healthcare Services
Netherlands
B2C
service
Individual patients seeking primary healthcare
Integrated primary healthcare services
Providing accessible and comprehensive healthcare to patients
Need for primary healthcare services, Desire for convenient healthcare access, Seeking specialized care for specific needs
Quality of care, Accessibility of services, Integration of digital tools
Extensive network of health centers, Strong emphasis on digital healthcare, Specialized services for asylum seekers