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Category benchmark Industry sector

Agriculture & Food

Agriculture & Food is strongest in Win Choice and weakest in Build Memory.

Average score 71.5 category average
Companies 12 fully scored
Referenced competitors 101 not fully scored yet
Weakest block Create Demand most common
Weakest area Build Memory 65.3
Strongest area Win Choice 75.2

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 74.5
Read Demand 71.5
Make Choices 74.8

Build the Brand

Be Recognised 69.2
Own Meaning 74.3
Win Choice 75.2

Create Demand

Control Channels 68.8
Build Memory 65.3
Balance Growth 71.3

Convert Demand

Control the Journey 71.4
Remove Friction 70.7
Guide Choice 70.9

Common leak badges

Demand Creation Leak Companies affected 8
Channel Fragility Companies affected 7
Recognition Leak Companies affected 6
Conversion Friction Companies affected 5
Choice Confusion Companies affected 5
Journey Blind Spot Companies affected 5
Strategic Blur Companies affected 3
Proof Gap Companies affected 2

Common weakest signals

Open Space 7 Social Recall 7 Market Shifts 6 No-Logo Test 6 Search Clues 5 Channel Risk 4 Price Fit 3 Reach 3 Visual Codes 3 Trade-Offs 2

Top companies

Most fragile companies

Companies in this category

Company
Score
Weakest block
Weakest signal
Atrium Agri
74.4
Choose the Market
Open Space
Debets Schalke
75.8
Choose the Market
Market Shifts
Eetgemak Groep
73.2
Create Demand
Social Recall
Goedegebuur
66.4
Create Demand
Search Clues
Group of Butchers
73.8
Create Demand
Open Space
Hardeman Egg Group
69.4
Create Demand
Channel Risk
Hoogweg Paprikakwekerijen
62.9
Build the Brand
No-Logo Test
Kramer Food Family
77.1
Convert Demand
Search Clues
Scelta Mushrooms Group
63.2
Build the Brand
No-Logo Test
Tony's Chocolonely
79.9
Create Demand
Open Space
Uitgekookt
73.4
Create Demand
Search Clues
ZALMHUYS GROUP
68.2
Create Demand, Convert Demand
Frequency