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Company diagnostic Agriculture & Food

Uitgekookt

Uitgekookt shows strength in Build the Brand, but leaks control in Build Memory, especially around Search Clues, No-Logo Test, Reach.

Total score 73.4 Brand Control Score
Score band Fragile overall control level
Control gap 4.3 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Build the Brand highest block score
Competitors 10 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 75.0
Read Demand 70.0
Make Choices 76.0

Build the Brand

Be Recognised 70.0
Own Meaning 79.0
Win Choice 76.0

Create Demand

Control Channels 73.0
Build Memory 64.0
Balance Growth 75.0

Convert Demand

Control the Journey 76.0
Remove Friction 72.0
Guide Choice 75.0

Weakest signals

Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
3.2.1 Reach
Build Memory
Create Demand
60.0
3.2.4 Social Recall
Build Memory
Create Demand
60.0
1.1.5 Open Space
Know the Market
Choose the Market
65.0

Leak badges

Recognition Leak
Brand Words 65.0 No-Logo Test 60.0
Demand Creation Leak
Reach 60.0 Frequency 65.0 Social Recall 60.0 Always On 65.0

Competitor set

HelloFresh Meal kit delivery service
referenced
Marley Spoon meal kit delivery service
referenced
Ekomenu organic meal delivery
referenced
FoodWeLove meal delivery service
referenced
De Krat Subscription-based organic food delivery
referenced
Thuisafgehaald community-based meal sharing
referenced
Flink Rapid grocery delivery service
referenced
Picnic Online grocery delivery service
fully scored
Gorib meal delivery service
referenced
Smulweb recipe and meal delivery service
referenced

Profile summary

Industry

Agriculture & Food

Sub-category

meal delivery service

Region

Netherlands

Target market

B2C

Company type

service

Primary buyer

individual consumers

Core offering

ready-to-eat meals

Main use case

providing convenient, healthy meals without the need for cooking

Buying triggers

busy lifestyle, health-consciousness, desire for culinary variety

Evaluation criteria

meal quality, delivery reliability, customer service

Differentiators

long-standing family heritage in food production, commitment to sustainability, personalized customer service