Divine Chocolate
Fair trade and ethically sourced chocolate brand
referenced
Back to index
Company diagnostic Agriculture & Food
Tony's Chocolonely
Tony's Chocolonely shows strength in Build the Brand, but leaks control in Control Channels, especially around Open Space, Market Shifts, Channel Mix.
Total score
79.9
Brand Control Score
Score band
Fragile
overall control level
Control gap
7.0
strongest minus weakest block
Weakest block
Create Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
79.9
Fragile
Choose the Market
81.0
Build the Brand
84.0
Create Demand
77.0
Convert Demand
77.7
Control areas
Choose the Market
Know the Market
84.0
Read Demand
77.0
Make Choices
82.0
Build the Brand
Be Recognised
84.0
Own Meaning
84.0
Win Choice
84.0
Create Demand
Control Channels
74.0
Build Memory
81.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
77.0
Guide Choice
78.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.5 Market Shifts
Read Demand
Choose the Market
70.0
3.1.3 Channel Mix
Control Channels
Create Demand
70.0
3.1.5 Channel Risk
Control Channels
Create Demand
70.0
3.3.3 Sales Pressure
Balance Growth
Create Demand
70.0
Leak badges
No leak badges triggered.
Competitor set
Green & Black’s
Organic and fair trade chocolate producer
referenced
Endangered Species Chocolate
Ethically sourced chocolate with conservation focus
referenced
Alter Eco
Fair trade and organic chocolate and snacks
referenced
Theo Chocolate
Organic, fair trade, and sustainable chocolate maker
referenced
Fairtrade Original
Fair trade products including chocolate
referenced
Zotter Chocolate
Organic and fair trade bean-to-bar chocolate brand
referenced
Original Beans
Sustainable, traceable, and conservation-focused chocolate
referenced
Mast Brothers Chocolate
Craft chocolate with artisanal and ethical focus
referenced
Raaka Chocolate
Unroasted, organic, and ethical bean-to-bar chocolate manufacturer
referenced
Profile summary
Agriculture & Food
Ethical and Fair Trade Chocolate
Netherlands
B2C
Consumer goods brand (chocolate manufacturer)
Ethical-conscious individual consumers
Ethically sourced, fair trade chocolate bars
Confectionery for ethical-conscious consumers
Ethical consumerism and social responsibility, Interest in unique, high-quality chocolate flavors, Desire to support brands with strong social missions
Ethical sourcing certifications and impact proof, Taste and product variety, Brand reputation and activism
Strong commitment to 100% slave-free chocolate, Transparent supply chain and farmer partnerships, Consumer education and advocacy embedded in brand identity