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Company diagnostic Agriculture & Food

Eetgemak Groep

Eetgemak Groep shows strength in Choose the Market, but leaks control in Build Memory, especially around Social Recall, Search Clues, No-Logo Test.

Total score 73.2 Brand Control Score
Score band Fragile overall control level
Control gap 11.3 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 9 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 76.0
Make Choices 79.0

Build the Brand

Be Recognised 68.0
Own Meaning 77.0
Win Choice 76.0

Create Demand

Control Channels 68.0
Build Memory 62.0
Balance Growth 71.0

Convert Demand

Control the Journey 72.0
Remove Friction 76.0
Guide Choice 74.0

Weakest signals

Signal
Area
Block
Score
3.2.4 Social Recall
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
3.2.1 Reach
Build Memory
Create Demand
60.0

Leak badges

Recognition Leak
Brand Words 65.0 No-Logo Test 60.0
Demand Creation Leak
Reach 60.0 Frequency 65.0 Social Recall 55.0 Always On 60.0
Channel Fragility
Channel Mix 65.0 Channel Risk 60.0

Competitor set

KK Fine Foods, PLC Competes in the food processing industry
referenced
Glendale Foods Competes in the food processing industry
referenced
Whitsons Culinary Group Provides food service management across various sectors
referenced
Vegan Masters Specializes in plant-based meal solutions
referenced
Cypro Offers meal delivery services
referenced
TotaalVERS Provides a wide range of food products and services
referenced
FoodforCare Focuses on nutritional solutions for healthcare
referenced
Eetkomeet Offers meal solutions for childcare
referenced
Vers voor Thuis Provides home meal delivery services
referenced

Profile summary

Industry

Agriculture & Food

Sub-category

Meal Delivery Services

Region

Netherlands

Target market

B2B

Company type

service

Primary buyer

Healthcare institutions, childcare centers, hospitality businesses

Core offering

Fresh, customized meal preparation and delivery

Main use case

Providing nutritious, tailored meals to healthcare facilities, childcare centers, and other institutions

Buying triggers

Need for specialized meal services, Desire to outsource meal preparation, Challenges in meeting dietary requirements

Evaluation criteria

Quality and freshness of meals, Customization options, Reliability of service

Differentiators

Comprehensive understanding of dietary and cultural needs, Ability to serve a wide range of institutions, Strong logistical capabilities