Van Wijnen The Salmon Company
Competes in smoked salmon production
referenced
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Company diagnostic Agriculture & Food
ZALMHUYS GROUP
ZALMHUYS GROUP shows strength in Build the Brand, but leaks control in Build Memory, especially around Frequency, Social Recall, Search Clues.
Total score
68.2
Brand Control Score
Score band
Leaking
overall control level
Control gap
11.6
strongest minus weakest block
Weakest block
Create Demand, Convert Demand
lowest block score
Strongest block
Build the Brand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
68.2
Leaking
Choose the Market
73.3
Build the Brand
74.3
Create Demand
62.7
Convert Demand
62.7
Control areas
Choose the Market
Know the Market
75.0
Read Demand
67.0
Make Choices
78.0
Build the Brand
Be Recognised
73.0
Own Meaning
74.0
Win Choice
76.0
Create Demand
Control Channels
64.0
Build Memory
58.0
Balance Growth
66.0
Convert Demand
Control the Journey
64.0
Remove Friction
62.0
Guide Choice
62.0
Weakest signals
Signal
Area
Block
Score
3.2.2 Frequency
Build Memory
Create Demand
55.0
3.2.4 Social Recall
Build Memory
Create Demand
55.0
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
1.2.5 Market Shifts
Read Demand
Choose the Market
60.0
3.1.3 Channel Mix
Control Channels
Create Demand
60.0
Leak badges
Demand Creation Leak
Reach
60.0
Frequency
55.0
Content Fit
60.0
Social Recall
55.0
Always On
60.0
Channel Fragility
Channel Role
65.0
Channel Mix
60.0
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
60.0
Clear CTA
65.0
Page Flow
60.0
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Bias Check
60.0
Easy Choice
65.0
Trust Proof
60.0
Value Anchors
65.0
Fair Nudges
60.0
Journey Blind Spot
Journey Stages
65.0
Key Moments
60.0
Hidden Journey
60.0
After Purchase
65.0
Competitor set
Anova Seafood
Competes in seafood distribution and processing
referenced
Foppen
Competes in smoked salmon products
referenced
Kloosterboer
Competes in seafood processing and logistics
referenced
Mowi
Competes in global seafood production
referenced
Norwegian Salmon
Competes in salmon export
referenced
SalMar
Competes in salmon farming and processing
referenced
Lerøy Seafood Group
Competes in seafood processing and distribution
referenced
Marine Harvest
Competes in global seafood production
referenced
Icelandic Group
Competes in seafood processing and distribution
referenced
Profile summary
Agriculture & Food
Salmon Processing
Netherlands
B2B
hybrid
Retailers, foodservice providers, wholesalers
Fresh, frozen, and smoked salmon products
Supplying seafood to retail, foodservice, and wholesale sectors
Demand for quality seafood, Need for product variety, Requirement for private label solutions
Product quality, Pricing, Delivery reliability
Comprehensive product portfolio, Expertise in salmon processing, Strong logistics capabilities