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Category benchmark Industry sector

Retail & Trade

Retail & Trade is strongest in Know the Market and weakest in Guide Choice.

Average score 72.2 category average
Companies 22 fully scored
Referenced competitors 169 not fully scored yet
Weakest block Create Demand most common
Weakest area Guide Choice 67.8
Strongest area Know the Market 74.8

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 74.8
Read Demand 71.0
Make Choices 74.8

Build the Brand

Be Recognised 74.0
Own Meaning 72.5
Win Choice 72.0

Create Demand

Control Channels 73.1
Build Memory 72.0
Balance Growth 70.3

Convert Demand

Control the Journey 73.4
Remove Friction 70.7
Guide Choice 67.8

Common leak badges

Proof Gap Companies affected 8
Channel Fragility Companies affected 6
Conversion Friction Companies affected 6
Choice Confusion Companies affected 6
Demand Creation Leak Companies affected 5
Recognition Leak Companies affected 5
Strategic Blur Companies affected 4
Journey Blind Spot Companies affected 4

Common weakest signals

Open Space 16 Market Shifts 15 Search Clues 10 Trade-Offs 9 Price Fit 7 Trigger Priority 5 Channel Risk 5 Social Recall 4 No-Logo Test 4 Brand Voice 3

Top companies

Aldi 80.2 score · 5.6 gap
Controlled
Lidl 79.1 score · 4.0 gap
Fragile
Nuna 78.3 score · 2.0 gap
Fragile
Eyelove 75.7 score · 3.0 gap
Fragile

Most fragile companies

Crisp 62.4 score · 26.3 gap
Leaking
EQOM 54.8 score · 19.0 gap
Critical
vidaXL 61.6 score · 10.7 gap
Leaking
Picnic 74.3 score · 5.7 gap
Fragile

Companies in this category

Company
Score
Weakest block
Weakest signal
Action
74.2
Create Demand
Search Clues
Aldi
80.2
Create Demand
Open Space
Belsimpel
79.8
Convert Demand
Open Space
Creative Fabrica
73.7
Choose the Market
Open Space
Crisp
62.4
Convert Demand
Fair Nudges
Elektramat
71.0
Create Demand
Open Space
EQOM
54.8
Build the Brand, Create Demand, Convert Demand
Hard to Copy
Eyelove
75.7
Create Demand
Market Shifts
Jarola Group
62.8
Convert Demand
Social Recall
Lidl
79.1
Create Demand
Open Space
LifeGoods Group
65.2
Build the Brand
Position
Meubelzorg
76.5
Create Demand
Price Fit
MR MARVIS
76.1
Choose the Market
Market Shifts
My Jewellery
75.0
Choose the Market
Market Shifts
Nelson Schoenen
76.0
Choose the Market, Build the Brand
Open Space
Nuna
78.3
Build the Brand, Convert Demand
Open Space
Picnic
74.3
Convert Demand
Market Shifts
Polette
70.2
Build the Brand
Open Space
Powersports Distribution Group
71.9
Build the Brand
Search Clues
Social Deal
76.2
Choose the Market
Market Shifts
vidaXL
61.6
Build the Brand
No-Logo Test
WoodWatch
73.3
Choose the Market
Open Space