Hoco Parts
Competes in wholesale distribution of motorcycle parts
referenced
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Company diagnostic Retail & Trade
Powersports Distribution Group
Powersports Distribution Group shows strength in Choose the Market, but leaks control in Be Recognised, Own Meaning, especially around Search Clues, No-Logo Test, Brand Voice.
Total score
71.9
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.6
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
71.9
Fragile
Choose the Market
74.3
Build the Brand
70.7
Create Demand
71.3
Convert Demand
71.3
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
78.0
Build the Brand
Be Recognised
68.0
Own Meaning
68.0
Win Choice
76.0
Create Demand
Control Channels
71.0
Build Memory
72.0
Balance Growth
71.0
Convert Demand
Control the Journey
71.0
Remove Friction
72.0
Guide Choice
71.0
Weakest signals
Signal
Area
Block
Score
1.2.3 Search Clues
Read Demand
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
2.2.3 Brand Voice
Own Meaning
Build the Brand
60.0
1.1.4 Price Fit
Know the Market
Choose the Market
65.0
1.2.5 Market Shifts
Read Demand
Choose the Market
65.0
Leak badges
Recognition Leak
Brand Words
65.0
No-Logo Test
60.0
Competitor set
CMSNL
Competes in wholesale distribution of motorcycle parts
referenced
Parts Europe
Competes in wholesale distribution of motorcycle parts
referenced
Bihr
Competes in wholesale distribution of motorcycle parts
referenced
AFAM GROUP
Competes in manufacturing and distribution of motorcycle parts
referenced
Motorcycle Storehouse
Competes in wholesale distribution of motorcycle parts
referenced
Duell Corporation
Competes in wholesale distribution of motorcycle parts
referenced
SGR GROUP
Competes in wholesale distribution of motorcycle parts
referenced
SIFAM Group
Competes in wholesale distribution of motorcycle parts
referenced
MOTO-BIKE
Competes in wholesale distribution of motorcycle parts
referenced
Profile summary
Retail & Trade
Motorcycle parts and accessories
Europe
B2B
service
Motorcycle dealers and workshops
Wholesale distribution of motorcycle parts and accessories
Supplying dealers and workshops with premium motorcycle products
Need for quality parts, Desire for a diverse product selection, Requirement for dependable supply chains
Product quality, Delivery speed, Pricing competitiveness
Strong local presence across Europe, Partnerships with respected brands, Focus on customer service and support