UPPAbaby
Competes in premium baby gear market
referenced
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Company diagnostic Retail & Trade
Nuna
Nuna shows strength in Choose the Market, but leaks control in Be Recognised, especially around Open Space, Market Shifts, No-Logo Test.
Total score
78.3
Brand Control Score
Score band
Fragile
overall control level
Control gap
2.0
strongest minus weakest block
Weakest block
Build the Brand, Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
78.3
Fragile
Choose the Market
79.7
Build the Brand
77.7
Create Demand
78.3
Convert Demand
77.7
Control areas
Choose the Market
Know the Market
80.0
Read Demand
78.0
Make Choices
81.0
Build the Brand
Be Recognised
76.0
Own Meaning
79.0
Win Choice
78.0
Create Demand
Control Channels
78.0
Build Memory
79.0
Balance Growth
78.0
Convert Demand
Control the Journey
78.0
Remove Friction
77.0
Guide Choice
78.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.5 Market Shifts
Read Demand
Choose the Market
70.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
70.0
3.1.5 Channel Risk
Control Channels
Create Demand
70.0
1.1.4 Price Fit
Know the Market
Choose the Market
75.0
Leak badges
No leak badges triggered.
Competitor set
Bugaboo
Offers high-end strollers and baby products
referenced
Graco
Provides a wide range of baby gear at various price points
referenced
Chicco
Known for affordable and functional baby products
referenced
Britax
Specializes in car seats and strollers
referenced
Maxi-Cosi
Offers car seats and strollers with a focus on safety
referenced
Evenflo
Provides a variety of baby products at accessible prices
referenced
Joie
Offers affordable and stylish baby gear
referenced
Cybex
Known for innovative and stylish baby products
referenced
Nuna Baby
Competes in the premium baby gear market
fully scored
Profile summary
Retail & Trade
Baby Gear
Netherlands
B2C
Hybrid
Parents and caregivers
Premium baby gear
Providing safe and stylish baby products
Expecting a child, Seeking product upgrades, Recommendations from trusted sources
Safety certifications, Design and aesthetics, Ease of use and functionality
Dutch-inspired design innovation, Commitment to safety and quality, Versatile product range