Groupon
Offers discounted deals on local experiences
referenced
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Company diagnostic Retail & Trade
Social Deal
Social Deal shows strength in Create Demand, but leaks control in Read Demand, especially around Market Shifts, Competitors, Position.
Total score
76.2
Brand Control Score
Score band
Fragile
overall control level
Control gap
2.7
strongest minus weakest block
Weakest block
Choose the Market
lowest block score
Strongest block
Create Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
76.2
Fragile
Choose the Market
75.0
Build the Brand
77.0
Create Demand
77.7
Convert Demand
75.3
Control areas
Choose the Market
Know the Market
80.0
Read Demand
70.0
Make Choices
75.0
Build the Brand
Be Recognised
78.0
Own Meaning
77.0
Win Choice
76.0
Create Demand
Control Channels
78.0
Build Memory
79.0
Balance Growth
76.0
Convert Demand
Control the Journey
76.0
Remove Friction
76.0
Guide Choice
74.0
Weakest signals
Signal
Area
Block
Score
1.2.5 Market Shifts
Read Demand
Choose the Market
60.0
1.2.1 Competitors
Read Demand
Choose the Market
65.0
1.3.2 Position
Make Choices
Choose the Market
65.0
2.3.3 Seen Difference
Win Choice
Build the Brand
65.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
Leak badges
No leak badges triggered.
Competitor set
Wowdeal
Provides daily deals on various local activities
referenced
LocalOffers.nl
Aggregates local deals from multiple providers
referenced
Dealdonkey
Features daily deals on local services and products
referenced
Aanbieding.nl
Lists discounted offers from local businesses
referenced
Actiepagina.nl
Offers a variety of local deals and discounts
referenced
Kortingscode.nl
Provides discount codes and deals for local services
referenced
Korting.nl
Lists current discounts and offers from local retailers
referenced
Aanbiedingensite.nl
Features daily deals and promotions from local businesses
referenced
De Beste Aanbiedingen
Offers a selection of discounted local deals
referenced
Profile summary
Retail & Trade
Daily deals platform
Netherlands
B2C
Marketplace
Individual consumers seeking local deals
Daily discounted deals on local experiences
Discovering and purchasing discounted local experiences
Desire for affordable local experiences, Interest in trying new activities, Limited-time offers creating urgency
Deal value and discount percentage, Quality and reputation of partner businesses, Ease of use and redemption process
Extensive network of local business partnerships, Daily updated deals ensuring fresh options, User-friendly platform and mobile app