Back to index

Company diagnostic Retail & Trade

Eyelove

Eyelove shows strength in Choose the Market, but leaks control in Balance Growth, especially around Market Shifts, Open Space, Search Clues.

Total score 75.7 Brand Control Score
Score band Fragile overall control level
Control gap 3.0 strongest minus weakest block
Weakest block Create Demand lowest block score
Strongest block Choose the Market highest block score
Competitors 5 mapped competitor set

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 80.0
Read Demand 74.0
Make Choices 78.0

Build the Brand

Be Recognised 79.0
Own Meaning 74.0
Win Choice 76.0

Create Demand

Control Channels 76.0
Build Memory 74.0
Balance Growth 73.0

Convert Demand

Control the Journey 74.0
Remove Friction 76.0
Guide Choice 74.0

Weakest signals

Signal
Area
Block
Score
1.2.5 Market Shifts
Read Demand
Choose the Market
65.0
1.1.5 Open Space
Know the Market
Choose the Market
70.0
1.2.3 Search Clues
Read Demand
Choose the Market
70.0
1.3.3 Trade-Offs
Make Choices
Choose the Market
70.0
2.2.1 Emotional Link
Own Meaning
Build the Brand
70.0

Leak badges

No leak badges triggered.

Competitor set

Pearle Opticiens Offers a wide range of eyeglasses and eye care services.
referenced
Specsavers Provides affordable eyewear and eye examinations.
referenced
Hans Anders Offers budget-friendly eyeglasses and contact lenses.
referenced
Eye Wish Opticiens Provides a variety of eyewear and eye care services.
referenced
GrandOptical Provides a selection of eyeglasses and eye care services.
referenced

Profile summary

Industry

Retail & Trade

Sub-category

Eyewear

Region

Netherlands

Target market

B2C

Company type

service

Primary buyer

Individual consumers

Core offering

Affordable eyeglasses

Main use case

Purchasing eyeglasses at low prices

Buying triggers

High prices at traditional opticians, Desire for affordable eyewear, Convenience of shopping in existing retail stores

Evaluation criteria

Price, Convenience, Quality of eyewear

Differentiators

Low-cost eyewear solutions, Convenient shop-in-shop locations, Comprehensive eye care services