Picnic
Online grocery delivery service
fully scored
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Company diagnostic Retail & Trade
Crisp
Crisp shows strength in Choose the Market, but leaks control in Guide Choice, especially around Fair Nudges, Value Anchors, Trust Proof.
Total score
62.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
26.3
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
62.4
Leaking
Choose the Market
71.3
Build the Brand
68.3
Create Demand
65.0
Convert Demand
45.0
Control areas
Choose the Market
Know the Market
75.0
Read Demand
70.0
Make Choices
69.0
Build the Brand
Be Recognised
70.0
Own Meaning
70.0
Win Choice
65.0
Create Demand
Control Channels
70.0
Build Memory
75.0
Balance Growth
50.0
Convert Demand
Control the Journey
70.0
Remove Friction
45.0
Guide Choice
20.0
Weakest signals
Signal
Area
Block
Score
4.3.5 Fair Nudges
Guide Choice
Convert Demand
10.0
4.3.4 Value Anchors
Guide Choice
Convert Demand
15.0
4.3.3 Trust Proof
Guide Choice
Convert Demand
20.0
4.3.2 Easy Choice
Guide Choice
Convert Demand
25.0
4.3.1 Bias Check
Guide Choice
Convert Demand
30.0
Leak badges
Recognition Leak
Consistency
65.0
Touchpoint Use
60.0
Proof Gap
Trust Proof
20.0
Value Reason
60.0
Seen Difference
65.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
55.0
Clear CTA
50.0
Page Flow
45.0
Buying Ease
40.0
Test Loop
35.0
Choice Confusion
Bias Check
30.0
Easy Choice
25.0
Trust Proof
20.0
Value Anchors
15.0
Fair Nudges
10.0
Strategic Blur
Position
60.0
Trade-Offs
55.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Albert Heijn Online
Online grocery delivery service
referenced
Jumbo Online
Online grocery delivery service
referenced
HelloFresh
Meal kit delivery service
referenced
Flink
Rapid grocery delivery service
referenced
Gorillas
Rapid grocery delivery service
referenced
Getir
Rapid grocery delivery service
referenced
Ekoplaza
Organic supermarket with delivery service
referenced
De Krat
Subscription-based organic food delivery
referenced
Boerschappen
Subscription-based local food delivery
referenced
Profile summary
Retail & Trade
Online Grocery Delivery
Netherlands
B2C
service
Individual consumers
Online grocery delivery service
Convenient, fresh grocery shopping at home
Desire for healthier food options, Need for time-saving shopping solutions, Interest in supporting local businesses
Product quality and freshness, Delivery speed and reliability, Range of available products
B Corp certification ensuring ethical practices, Direct partnerships with local farmers and suppliers, User-friendly app with flexible delivery options