Heemskerk
74.3 score · 4.7 gap
Fragile
Back to categories
Category benchmark Industry sector
Government & Education
Government & Education is strongest in Make Choices and weakest in Be Recognised.
Average score
74.3
category average
Companies
1
fully scored
Referenced competitors
10
not fully scored yet
Weakest block
Build the Brand
most common
Weakest area
Be Recognised
60.0
Strongest area
Make Choices
79.0
Low-confidence benchmark
This category does not have enough fully scored companies for a reliable benchmark yet.
Brand Growth Control Model Score
Total
74.3
Average
Choose the Market
74.7
Build the Brand
72.0
Create Demand
74.0
Convert Demand
76.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
79.0
Build the Brand
Be Recognised
60.0
Own Meaning
78.0
Win Choice
78.0
Create Demand
Control Channels
73.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
76.0
Guide Choice
76.0
Common leak badges
Recognition Leak
Companies affected
1
Common weakest signals
Visual Codes
1
Brand Words
1
Open Space
1
No-Logo Test
1
Buyer Types
1
Top companies
Most fragile companies
Heemskerk
74.3 score · 4.7 gap
Fragile