Municipality of Beverwijk
Provides local governance and public services in a neighboring municipality.
referenced
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Company diagnostic Government & Education
Heemskerk
Heemskerk shows strength in Convert Demand, but leaks control in Be Recognised, especially around Visual Codes, Brand Words, Open Space.
Total score
74.3
Brand Control Score
Score band
Fragile
overall control level
Control gap
4.7
strongest minus weakest block
Weakest block
Build the Brand
lowest block score
Strongest block
Convert Demand
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
74.3
Fragile
Choose the Market
74.7
Build the Brand
72.0
Create Demand
74.0
Convert Demand
76.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
79.0
Build the Brand
Be Recognised
60.0
Own Meaning
78.0
Win Choice
78.0
Create Demand
Control Channels
73.0
Build Memory
73.0
Balance Growth
76.0
Convert Demand
Control the Journey
78.0
Remove Friction
76.0
Guide Choice
76.0
Weakest signals
Signal
Area
Block
Score
2.1.1 Visual Codes
Be Recognised
Build the Brand
50.0
2.1.2 Brand Words
Be Recognised
Build the Brand
55.0
1.1.5 Open Space
Know the Market
Choose the Market
60.0
2.1.3 No-Logo Test
Be Recognised
Build the Brand
60.0
1.1.2 Buyer Types
Know the Market
Choose the Market
65.0
Leak badges
Recognition Leak
Visual Codes
50.0
Brand Words
55.0
No-Logo Test
60.0
Consistency
65.0
Competitor set
Municipality of Castricum
Offers similar municipal services in the region.
referenced
Municipality of Uitgeest
Provides local governance and community services.
referenced
Municipality of Alkmaar
Larger municipality offering extensive public services.
referenced
Municipality of Velsen
Provides governance and public services in the area.
referenced
Municipality of Zaanstad
Offers a range of municipal services.
referenced
Municipality of Haarlem
Provides local governance and public services.
referenced
Municipality of Amsterdam
Capital city offering comprehensive municipal services.
referenced
Municipality of Rotterdam
Major city providing extensive public services.
referenced
Municipality of The Hague
Offers a wide range of municipal services.
referenced
Profile summary
Government & Education
Municipal Government
Netherlands
Unknown
Unknown
Local residents
Local government services
Governance and public administration
Need for local governance, Desire for community services, Interest in urban development
Service quality, Responsiveness, Community involvement
Local expertise, Community focus, Integrated service delivery