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Category benchmark Industry sector

Media & Content

Media & Content is strongest in Make Choices and weakest in Remove Friction.

Average score 68.5 category average
Companies 8 fully scored
Referenced competitors 76 not fully scored yet
Weakest block Convert Demand most common
Weakest area Remove Friction 62.6
Strongest area Make Choices 71.7

Brand Growth Control Model Score

Control areas

Choose the Market

Know the Market 71.2
Read Demand 69.8
Make Choices 71.7

Build the Brand

Be Recognised 70.8
Own Meaning 71.5
Win Choice 71.6

Create Demand

Control Channels 67.6
Build Memory 69.7
Balance Growth 66.8

Convert Demand

Control the Journey 65.0
Remove Friction 62.6
Guide Choice 63.5

Common leak badges

Channel Fragility Companies affected 7
Conversion Friction Companies affected 7
Choice Confusion Companies affected 6
Journey Blind Spot Companies affected 6
Recognition Leak Companies affected 5
Demand Creation Leak Companies affected 5
Proof Gap Companies affected 3
Strategic Blur Companies affected 2

Common weakest signals

Test Loop 3 Same Story 3 Channel Risk 3 After Purchase 2 Open Space 2 Touchpoint Use 2 Search Clues 2 Trade-Offs 2 Fair Nudges 1 Value Anchors 1

Top companies

PXR 77.2 score · 2.0 gap
Fragile
Seeders 72.5 score · 1.6 gap
Fragile
Vesper 71.1 score · 3.3 gap
Fragile
DEPT 66.7 score · 18.3 gap
Leaking
E-Flux 52.3 score · 22.2 gap
Critical

Most fragile companies

E-Flux 52.3 score · 22.2 gap
Critical
DEPT 66.7 score · 18.3 gap
Leaking
Vesper 71.1 score · 3.3 gap
Fragile
Seeders 72.5 score · 1.6 gap
Fragile
PXR 77.2 score · 2.0 gap
Fragile

Companies in this category

Company
Score
Weakest block
Weakest signal
DEPT
66.7
Convert Demand
Fair Nudges
E-Flux
52.3
Convert Demand
Test Loop
Happy Horizon
70.8
Build the Brand, Create Demand, Convert Demand
Open Space
Keesing Media Group
70.7
Convert Demand
Search Clues
PXR
77.2
Choose the Market
Price Fit
Seeders
72.5
Build the Brand, Create Demand
Open Space
Van Haaster
66.4
Convert Demand
Right Metrics
Vesper
71.1
Choose the Market
Resource Focus