Van Haaster-Nevada B.V.
Overlap reason: Same company
referenced
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Company diagnostic Media & Content
Van Haaster
Van Haaster shows strength in Choose the Market, Build the Brand, but leaks control in Guide Choice, especially around Right Metrics, Hidden Journey, Page Flow.
Total score
66.4
Brand Control Score
Score band
Leaking
overall control level
Control gap
10.3
strongest minus weakest block
Weakest block
Convert Demand
lowest block score
Strongest block
Choose the Market, Build the Brand
highest block score
Competitors
8
mapped competitor set
Brand Growth Control Model Score
Total
66.4
Leaking
Choose the Market
70.0
Build the Brand
70.0
Create Demand
66.0
Convert Demand
59.7
Control areas
Choose the Market
Know the Market
70.0
Read Demand
68.0
Make Choices
72.0
Build the Brand
Be Recognised
70.0
Own Meaning
70.0
Win Choice
70.0
Create Demand
Control Channels
66.0
Build Memory
70.0
Balance Growth
62.0
Convert Demand
Control the Journey
62.0
Remove Friction
59.0
Guide Choice
58.0
Weakest signals
Signal
Area
Block
Score
3.3.4 Right Metrics
Balance Growth
Create Demand
55.0
4.1.4 Hidden Journey
Control the Journey
Convert Demand
55.0
4.2.3 Page Flow
Remove Friction
Convert Demand
55.0
4.2.5 Test Loop
Remove Friction
Convert Demand
55.0
4.3.2 Easy Choice
Guide Choice
Convert Demand
55.0
Leak badges
Recognition Leak
Consistency
65.0
Touchpoint Use
60.0
Proof Gap
Trust Proof
60.0
Value Reason
65.0
Demand Creation Leak
Social Recall
65.0
Always On
60.0
Channel Fragility
Channel Mix
60.0
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Drop-Offs
65.0
Clear CTA
60.0
Page Flow
55.0
Buying Ease
60.0
Test Loop
55.0
Choice Confusion
Bias Check
60.0
Easy Choice
55.0
Trust Proof
60.0
Value Anchors
55.0
Fair Nudges
60.0
Journey Blind Spot
Key Moments
65.0
Ownership
60.0
Hidden Journey
55.0
After Purchase
60.0
Competitor set
W.W. Van Haaster en ZN. BV
Overlap reason: Same company
referenced
Van Haaster Vijfhuizen
Overlap reason: Same company
referenced
Internetuitgeverij Van Haaster B.V.
Overlap reason: Same company
referenced
HM van Haaster & Zn Export BV
Overlap reason: Same company
referenced
J.A. van Haaster
Overlap reason: Same company
referenced
Haskoning
Overlap reason: Same company
referenced
Husa Transportation Group
Overlap reason: Same company
referenced
Profile summary
Media & Content
Creative Communication Agency
Netherlands
B2B
service
Marketing departments, business owners
Creative communication services
Developing and executing comprehensive marketing strategies
Rebranding initiatives, Launching new products or services, Entering new markets
Portfolio quality, Client testimonials, Service offerings
Deep understanding of Dutch market, Comprehensive service offerings, Strong client relationships