Dentsu Benelux
Full-service digital marketing agency
referenced
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Company diagnostic Media & Content
Happy Horizon
Happy Horizon shows strength in Choose the Market, but leaks control in Know the Market, Be Recognised, especially around Open Space, Touchpoint Use, Same Story.
Total score
70.8
Brand Control Score
Score band
Fragile
overall control level
Control gap
3.3
strongest minus weakest block
Weakest block
Build the Brand, Create Demand, Convert Demand
lowest block score
Strongest block
Choose the Market
highest block score
Competitors
10
mapped competitor set
Brand Growth Control Model Score
Total
70.8
Fragile
Choose the Market
73.3
Build the Brand
70.0
Create Demand
70.0
Convert Demand
70.0
Control areas
Choose the Market
Know the Market
70.0
Read Demand
75.0
Make Choices
75.0
Build the Brand
Be Recognised
70.0
Own Meaning
70.0
Win Choice
70.0
Create Demand
Control Channels
70.0
Build Memory
70.0
Balance Growth
70.0
Convert Demand
Control the Journey
70.0
Remove Friction
70.0
Guide Choice
70.0
Weakest signals
Signal
Area
Block
Score
1.1.5 Open Space
Know the Market
Choose the Market
60.0
2.1.5 Touchpoint Use
Be Recognised
Build the Brand
60.0
2.2.5 Same Story
Own Meaning
Build the Brand
60.0
2.3.5 Hard to Copy
Win Choice
Build the Brand
60.0
3.1.5 Channel Risk
Control Channels
Create Demand
60.0
Leak badges
Recognition Leak
Consistency
65.0
Touchpoint Use
60.0
Demand Creation Leak
Social Recall
65.0
Always On
60.0
Channel Fragility
Budget Fit
65.0
Channel Risk
60.0
Conversion Friction
Buying Ease
65.0
Test Loop
60.0
Choice Confusion
Value Anchors
65.0
Fair Nudges
60.0
Journey Blind Spot
Hidden Journey
65.0
After Purchase
60.0
Competitor set
Dept
Digital agency specializing in creative and technology solutions
fully scored
Mirabeau
Digital agency focusing on customer experience
referenced
Greenhouse
Digital agency offering marketing and technology services
referenced
LBi
Digital marketing and technology agency
referenced
We Are Social
Social media agency
referenced
MediaMonks
Creative digital production company
referenced
The Valley
Digital agency focusing on digital transformation
referenced
Wunderman Thompson
Global marketing communications agency
referenced
Havas Lemz
Creative agency specializing in social impact
referenced
Profile summary
Media & Content
Digital Marketing Agency
Netherlands
B2B
Hybrid
Marketing and digital transformation teams
Online marketing, web development, and branding services
Enhancing clients' digital presence and driving measurable results
Desire to boost digital presence, Need for comprehensive digital marketing solutions, Seeking expertise in digital transformation
Proven track record in delivering measurable results, Comprehensive service offerings, Expertise in relevant industries
Integrated approach combining strategy, creativity, and technology, Deep understanding of the Dutch market, Proven success across diverse industries